Abstract: | During the summer of 1994 the Florida Department of Transportation hit the road seeking ideas and opinions from the state's citizens, businesses and visitors for developing a plan for Florida's future transportation system. Making a break from the past, the department decided to forego long-winded speeches, draft plans and maps too small to read in favor of more innovative approaches to public involvement. This paper details the development and implementation of the 2020 Florida Transportation Plan public outreach program, continued public involvement efforts and the lessons learned. |