| 广告和服务投入及价格选择的多维博弈分析 |
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| 引用本文： | 谭德庆,胡培,朱伟.广告和服务投入及价格选择的多维博弈分析[J].西南交通大学学报,2005,40(1):82-84. |
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| 作者姓名： | 谭德庆 胡培 朱伟 |
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| 作者单位： | 1. 西南交通大学经济管理学院,四川,成都,610031
2. 中铁二局第四工程有限公司,四川,成都,610030 |
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| 基金项目： | 国家自然科学资助项目(70371045) |
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| 摘 要： | 根据现代企业在市场竞争中的特点，建立了2个企业在市场上同时进行产品广告、服务和产品价格选择的多维博弈模型，并求得其均衡解．对均衡解的分析表明，企业确定产品广告和服务投入以及价格选择时，应从上述3方面综合考虑，选择最优的策略向量，以使企业的利润最大化．
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| 关 键 词： | 多维博弈 均衡 策略向量 |
| 文章编号： | 0258-2724(2005)01-0082-03 |
Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services |
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| TAN De-qing,HU Pei,ZHU Wei.Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services[J].Journal of Southwest Jiaotong University,2005,40(1):82-84. |
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| Authors: | TAN De-qing HU Pei ZHU Wei |
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| Institution: | TAN De-qing~1,HU Pei~1,ZHU Wei~2 |
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| Abstract: | According to the characteristics of competition in market among modern firms, a multidimensional game model for two firms about pricing and the inputs of advertisement and services was established and its equilibrium solution was obtained. The analysis of the equilibrium solution shows that a firm can maximize its profit by synthetically considering the three factors and selecting an optimal strategic vector |
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| Keywords: | multidimensional game equilibrium strategic vector |
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