| 积极开展市场营销促进港口快速发展 |
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| 引用本文： | 杜敏.积极开展市场营销促进港口快速发展[J].中国水运,2006,6(12):146-148. |
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| 作者姓名： | 杜敏 |
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| 作者单位： | 广州市广播电视大学管理学部 |
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| 摘 要： | 从港口业的特点出发,结合市场营销理论,分析了港口市场营销过程中的4P因素,论述了港口开展市场营销的必要性以及目前存在的主要问题,最后从产品、价格、渠道和促销四个方面提出了港口开展市场营销的策略。
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| 关 键 词： | 港口 市场营销 4P 策略 |
| 文章编号： | 1006-7973(2006)12-0146-03 |
| 修稿时间： | 2006年10月20 |
Develops the market marketing promotion harbor to develop |
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| Du Min.Develops the market marketing promotion harbor to develop[J].China Water Transport,2006,6(12):146-148. |
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| Authors: | Du Min |
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| Abstract: | The article embarks from the harbor industry characteristic characteristic, unifies the market marketing theory, has analyzed in the harbor market marketing process 4P factor, elaborated the harbor to develop the main question which the market marketing the necessity as well as at present exists, finally from product (product), price (price), channel (place) and promoted sales the (promotion) four aspects to propose the harbor developed the market marketing the strategy. |
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| Keywords: | Harbor Market marketing 4P Strategy |
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