Modelling bicycle use intention: the role of perceptions |
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Authors: | Álvaro Fernández-Heredia Sergio Jara-Díaz Andrés Monzón |
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Institution: | 1. Civil Engineering Department, Universidad Europea Calle Tajo s/n, 28690, Villaviciosa de Odón, Spain 2. Transport Systems Division, Universidad de Chile, Av. Blanco Encalada 2002, Santiago, Chile 3. Transport Department, Universidad Politecnica de Madrid, Calle Profesor Aranguren s/n, 28040, Madrid, Spain
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Abstract: | Users’ perceptions are identified as key elements to understand bicycle use, whose election cannot be explained with usual mobility variables and socio-economic characteristics. A hybrid model is proposed to model the intention of bicycle use; it combines a structural equations model that captures intentions and a choice model. The framework is applied to a case of a university campus in Madrid that is studying a new internal bike system. Results show that four latent variables (convenience, pro-bike, physical determinants and external restrictions) help explaining intention to use bike, representing a number of factors that are linked to individual perceptions. |
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