航空公司直销渠道竞合动态重复博弈研究

引入航空公司直销渠道竞争与合作静态一次博弈模型,分析了博弈的结果,从而得到航空公司直销渠道合作与竞争的纳什均衡策略.航空公司之间的博弈是一种长期博弈,因此在静态一次性博弈模型基础上,建立航空公司直销渠道竞争与合作的动态重复博弈模型,结果表明航空公司应该采取长期合作策略.

Airlines Direct Selling Channel's Cooperation-competition Dynamic Game Theory

As the development of electronic commerce and the promotion of electronic ticket,the airline company distribution channels promote diversification,of which the direct selling is the main part.Firstly,this paper presents a model for airlines direct selling channel static one-time competition game.Then,it analyzes the result of the game,and obtains the Nash equilibrium strategy of airlines direct selling channel.Owing to the long-term game between the different airlines,this paper builds the dynamic repeated cooperation-competition game model based on static one-time game model.The results show that the long-term cooperation strategy is optimal.