公交企业信息化的实践与思考

公交企业在市场化进程中具有两重性。一方面要考虑企业的经济收益，发挥资源配置优势，利用科技创新来提升企业竞争力。另一方面也要考虑社会公益性，创建良好的服务和品牌意识，满足市民的出行要求。

Reflection on the Practice of Enterprise's Informationization

In the process of entering market,the public traffic enterprise has dualism.One is economic benefit,making the best use of resources to enhance the competence of the enterprise.The other is social commonweal, improving the quality of service and creating brand consciousness to fulfill the traffic needs of the residents.