| 我国汽车行业网络营销分析与探讨 |
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| 引用本文： | 陈延寿.我国汽车行业网络营销分析与探讨[J].汽车科技,2011(4):6-9. |
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| 作者姓名： | 陈延寿 |
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| 作者单位： | 湖北汽车工业学院经济管理学院,十堰,442002 |
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| 基金项目： | 湖北省教育斤科学研究项目 |
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| 摘 要： | 我国汽车行业网络营销大有发展前途。首先比较了传统营销与网络营销的特点,归纳出汽车网络营销的优势;其次,对我国汽车网络营销现状及存在的问题进行了分析;最后,就我国汽车网络营销的发展给出了若干对策。
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| 关 键 词： | 汽车行业 市场 互联网 网络营销 |
Discussion and Analysis of E-Marketing of China' s Automobile Industry |
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| CHEN Yan-shou.Discussion and Analysis of E-Marketing of China' s Automobile Industry[J].Automobile Science and Technology,2011(4):6-9. |
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| Authors: | CHEN Yan-shou |
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| Institution: | CHEN Yan-shou(School of Economics and Management,Hubei university of Automotive Technology,Shiyan 442002,China) |
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| Abstract: | The industry of internet marketing has the great development future in China.In the paper,the characteristics between traditional marketing and internet marketing are compared;the advantages of automobile＇s online marketing are summarized.Then,through the analysis of existing issues of current situation on China＇s internet marketing,we put forward several countermeasures for the development of automobile＇s E-marketing. |
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| Keywords: | automobile industry market internet E-marketing |
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