Incorporating trip chaining into analysis of destination choice

A model of destination choice is developed in this study employing “prospective utility” of a destination zone as its attraction measure. The prospective utility accounts for future dependency of destination choice and makes possible relevant treatment of interdependent choices in a trip chain. A parameter is included in the model to represent the magnitude of the future dependency. Empirical estimation results show that destination choice is in fact future dependent and coefficients of travel time and zonal attribute variables may be biased if this depedency is not accounted for.