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浅析利用竞争情报提升船舶设计/制造企业的核心竞争力
引用本文:沈永红.浅析利用竞争情报提升船舶设计/制造企业的核心竞争力[J].船舶,2007(4):6-8.
作者姓名:沈永红
作者单位:708研究所,上海,200011
摘    要:简要叙述了竞争情报在船舶设计/制造企业的发展和市场竞争中的战略地位,并通过对科技情报与竞争情报的区别、竞争情报的模式、企业竞争情报的获取途径和目前开展竞争情报工作亟待解决的问题的分析,阐明利用竞争情报提升船舶设计/制造企业的核心竞争力的可行性和必要性.

关 键 词:竞争情报  竞争环境  船舶设计/制造企业  战略决策
文章编号:1001-9855(2007)04-0006-03
收稿时间:2007-06-25
修稿时间:2007年6月25日

Enhance the core competitive ability of ship design/shipbuilding enterprises by competitive intelligence
Shen Yonghong.Enhance the core competitive ability of ship design/shipbuilding enterprises by competitive intelligence[J].Ship & Boat,2007(4):6-8.
Authors:Shen Yonghong
Institution:Shen Yonghong
Abstract:In this paper,the strategy position of competitive intelligence in development and market competition of ship design/shipbuilding enterprises is briefly introduced.Through analyzing the differences between technological intelligence and competitive intelligence,the paper also expounds the mode of competitive intelligence,the approach to attain competitive intelligence and the key problems to be solved in present for competitive intelligence development,as well as the feasibility and necessity of using competitive intelligence to enhance the core competitive ability of ship design /shipbuilding enterprises.
Keywords:competitive intelligence  competitive environment  ship design/shipbuilding enterprise  strategicdecision
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