| 广告、服务及价格选择的动态多维博弈 |
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| 引用本文： | 王振辉,谭德庆,闫洪林. 广告、服务及价格选择的动态多维博弈[J]. 西南交通大学学报, 2006, 41(2): 227-230 |
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| 作者姓名： | 王振辉 谭德庆 闫洪林 |
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| 作者单位： | 1. 西南交通大学公共管理学院,四川,成都,6100311
2. 西南交通大学经济管理学院,四川,成都,610031 |
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| 基金项目： | 国家自然科学基金资助项目（70371045） |
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| 摘 要： | 根据动态多维博弈理论，建立了两个企业在市场上关于产品广告、服务和价格选择的完全信息动态多维博弈模型，并求得了最优均衡解。设所得的均衡解中相应的参数为零，即可得到关于广告．价格或服务．价格的二维博弈的均衡。均衡解表明，静态和动态多维博弈均衡解的特征与一维博弈解的特征具有一致性．
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| 关 键 词： | 多维博弈 完全信息 动态 均衡 广告 服务 价格 |
| 文章编号： | 0258-2724（2006）02-0227-04 |
| 收稿时间： | 2005-09-20 |
| 修稿时间： | 2005-09-20 |
Dynamic Three-Dimensional Game about Advertisement, Service and Price |
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| WANG Zhenhui,TAN Deqing,YAN Honglin. Dynamic Three-Dimensional Game about Advertisement, Service and Price[J]. Journal of Southwest Jiaotong University, 2006, 41(2): 227-230 |
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| Authors: | WANG Zhenhui TAN Deqing YAN Honglin |
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| Affiliation: | 1. School of Public Administration, Southwest Jiaotong University, Chengdu 610031, China; 2. School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China |
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| Abstract: | According to the characteristics of dynamic multidimensional game, a model of dynamic multidimensional game with complete information between two firms about product pricing and expenditures on advertisement and services was established, and its equilibrium solution was obtained. The two-dimensional equilibrium for advertisement-price or service-price games can also be easily obtained by setting the corresponding parameter in the solved equilibrium to zero. The equilibrium indicates that the characteristic of equilibrium solutions to static and dynamic multidimensional game accords with that to one-dimensional game. |
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| Keywords: | multidimensional game complete information dynamic, equilibrium advertisement service price |
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