| 欧罗夫·佩森如何让沃尔沃继续赢在中国 |
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| 引用本文： | 于占波.欧罗夫·佩森如何让沃尔沃继续赢在中国[J].商用汽车,2012(7):69-71. |
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| 作者姓名： | 于占波 |
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| 摘 要： | 欧罗夫·佩森(Olof Persson)作为沃尔沃集团总裁兼首席执行官首访中国的媒体见面会相当简短,除了不到15min的公司介绍,他留给媒体的提问时间只有25min。在中国大获成功的建筑设备业务依然是关注重点,商用车方面少有涉及。不过,沃尔沃要想真
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| 关 键 词： | 沃尔沃 建筑设备 卡车 集团 中国市场 商用车 首席执行官 品牌战略 核心业务 销售额 |
Olof Persson—CEO of VOLVO Talk About How VOLVO Would Continue to Win China Market |
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| Abstract: | Olof Persson,cEO and president of VOLVO held a simple and brief media conference in shanghai.During the interview,the toppriority is still business of construction machinery which had enabled VOLVO to have gained much achievement in china,while the commercial vehicles sector was not so much mentioned.However,the commercial vehicles sector is always an unavoidable factor for VOLVO’s true winning in china market. |
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