| 东风公司汽车零部件企业营销战略研究 |
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| 引用本文： | 姚丽萍.东风公司汽车零部件企业营销战略研究[J].湖北汽车工业学院学报,2005,19(3):64-67. |
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| 作者姓名： | 姚丽萍 |
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| 作者单位： | 湖北汽车工业学院,管理工程系,湖北,十堰,442002 |
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| 摘 要： | 从东风公司汽车零部件企业的市场环境、企业自身的优势和劣势入手,论述了东风公司零部件企业在现阶段应采取的主要市场营销战略。
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| 关 键 词： | 东风公司 汽车零部件 营销战略 |
| 文章编号： | 1008-5483-（2005）03-0064-04 |
| 收稿时间： | 2005-06-15 |
| 修稿时间： | 2005-06-15 |
Research on Market Strategies Adopted by Dongfeng Auto Parts Companies |
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| Yao Liping.Research on Market Strategies Adopted by Dongfeng Auto Parts Companies[J].Journal of Hubei Automotive Industries Institute,2005,19(3):64-67. |
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| Authors: | Yao Liping |
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| Institution: | Dept. of Management Engineering, Hubei Automotive Industries Institute, Shiyan 442002, China |
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| Abstract: | Starting with the market environment faced with by Dongfeng auto parts companies,itsadvantages and its inferior position,based on the analysis,the market strategies for the companies' present and future development are discussed. |
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| Keywords: | Dongfeng company auto parts market strategy |
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