| ON ADVANTAGE-COMPLEMENTARY MERGER:INCENTIVES AND RESULTS |
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| 作者姓名： | 翁逸群 唐元虎 蔡来兴 |
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| 作者单位： | WENG Yi qun (翁逸群)，TANG Yuan hu (唐元虎)，CAI Lai xing (蔡来兴) (School of Management，Shanghai Jiaotong Univ.，Shanghai 200052，China) |
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| 摘 要： | ＩｎｔｒｏｄｕｃｔｉｏｎＴｈｅｒｅｈａｖｅｂｅｅｎｆｉｖｅｍｅｒｇｅｒｓａｎｄａｃｑｕｉｓｉｔｉｏｎｓ（Ｍ＆Ａｓ）ｗａｖｅｓｉｎｔｈｅｈｉｓｔｏｒｙｏｆｅｃｏｎｏｍｉｃｄｅｖｅｌ－ｏｐｍｅｎｔ．Ｅｃｏｎｏｍｉｓｔｓｈａｖｅｍａｎｙｉｄｅａｓｔｏｅｘｐｌａｉｎｔｈｅｉｎｃｅｎｔｉｖｅｓｏｆｅａｃｈｗａｖｅ．Ｇｅｎｅｒａｌｌｙ，ｇｅｔｔｉｎｇｓｃａｌｅｅｃｏｎｏｍｙｉｓｒｅｇａｒｄｅｄａｓｔｈｅｍａｉｎｒｅａｓｏｎｏｆｔｈｅｈｏｒｉｚｏｎｔａｌｍｅｒｇｅｒｗａｖｅ．Ｔｈｅｖｅｒｔｉｃａｌｍｅｒｇｅｒ…
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ON ADVANTAGE COMPLEMENTARY MERGER:INCENTIVES AND RESULTS |
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| WENG Yi,qun.ON ADVANTAGE-COMPLEMENTARY MERGER:INCENTIVES AND RESULTS[J].Journal of Shanghai Jiaotong university,1999(2). |
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| Authors: | WENG Yi qun |
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| Abstract: | This paper studied the change of the firm's profit and social welfare after merger in the case of oligopoly and inhomogeneous products. By the hypothesis of an uncooperative perfect information static game model, the characteristics of market and products needed for the firm to improve its profit through merger were discussed under Cournot oligopoly model and Bertrand oligopoly model. To raise the firm's profit can be well described as the incentive of advantage complementary merger. The change of social welfare influenced by the merger was also discussed. From the view of maximizing global social welfare, some advice was also given to regulate this type of merger. |
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| Keywords: | merger oligopoly game theory |
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