中国标准动车组列车品牌设计研究

中国标准动车组不但在技术上执行中国标准,在形象上也需充分考虑中国文化的特色来进行设计。为满足市场竞争需求,将美学相关知识与动车组列车头型设计相结合,分别从动车组列车头型设计、造型特征及色彩设计与中国传统文化融合的角度,阐述具有中国魅力的中国标准动车组的品牌形象。通过对技术美学中空气动力学的研究,确定中国标准动车组列车头型设计应采用椭球型;将中国文化中的阴阳两谐造型美学运用在头型设计中,凸显中国地域文化特征;通过对色彩及文化符号的研究,将中国的龙凤为设计元素应用在列车头型设计中,以打造中国品牌。

Research on Brand Design of China Standard EMU Train

China standard EMU is designed not only from the implementation of Chinese technical standards,but also Chinese culture is considered in terms of image.In order to meet the market competition demands,by combining the knowledge related to aesthetics with the EMU head shape design,the brand image reflecting Chinese charm of China standard EMU train is elaborated respectively,from the vehicle head shape design,modeling characteristics and the color design of train integrated with Chinese traditional culture.Through the study of aerodynamics in technical aesthetics,the head shape design for China standard EMU is determined to adopt an ellipsoidal shape;the modelling aesthetics of Yin and Yang harmony in Chinese culture is applied to the head shape design,so as to highlight the characteristics of Chinese regional culture;through the study of color and cultural symbols,the images of dragon and phoenix in China are adopted as design elements for the head shape design,in order to build a Chinese brand.