| 基于能力培养的《市场调查与预测》教学研究 |
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| 引用本文： | 吕海燕.基于能力培养的《市场调查与预测》教学研究[J].广东交通职业技术学院学报,2013,12(3):64-66. |
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| 作者姓名： | 吕海燕 |
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| 作者单位： | 江门职业技术学院,广东江门,529000 |
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| 摘 要： | 《市场调查与预测》课程是理论课程和实践课程的统一体。基于能力培养的《市场调查与预测》课程教学模式改革，注重课程设计与企业需求棚结合，强渊培养学生的岗位技能和就业能力作为职业教育院校，如何走出一条基于能力培养的课程教学模式改革路径，培养出有岗位迁移能力的技能制人才，文中提出了粗浅的研究成果，以供借鉴。
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| 关 键 词： | 市场调查与预测 能力培养 课程教学 模式改革 |
A Study on Competency-orientated Course Teaching of Market Research and Forecasting |
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| LV Hai-yan.A Study on Competency-orientated Course Teaching of Market Research and Forecasting[J].Journal of Guangdong Communication Polytechnic,2013,12(3):64-66. |
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| Authors: | LV Hai-yan |
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| Institution: | LV Hai-yan (Jiangmen Polytechnics, Jiangmen 529000, China) |
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| Abstract: | Market research and forecasting is a course integrated theories with practices. The Competency-based course teaching needs to reform by emphasizing meeting the demands of enterprises and focusing on job related skills. This paper presents some research outcomes on how to successfully cultivate students＇ skills by carrying out teaching reforms in vocational colleges, aiming to provide some reference in this respect. |
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| Keywords: | market research and forecasting ability cultivation course teaching teaching reform |
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