贵州省新能源汽车销售现状调查及分析

通过对贵州省各地区新能源汽车的销售情况展开调查,从而为省内新能源汽车销售提供一些理论的科学依据。本文利用调查问卷网络平台设计问卷对新能源车主、汽车4S店销售人员和汽车维修人员等进行随机调查,分析人们偏爱哪些新能源汽车品牌、购买汽车的用途和新能源汽车销售量低的障碍及政府补贴对购车的影响。结果表明:(1)根据年龄、性别及收入来给消费者设计购买新能源汽车的计划可以提高销售成功率;(2)制约销售的主要因素是新能源汽车的动力不足,续航里程差,配套设施落后及国家扶持的力度。

The Investigation and Analysis of sales of New Energy Vehicles in Guizhou

Through the investigation of the sales of new energy vehicles in Guizhou Province,this paper provides some theoretical scientifi c basis for the sales of new energy vehicles in Guizhou Province.This paper uses the questionnaire network platform to design questionnaires to conduct random surveys on new energy car owners,auto 4S shop sales personnel and auto maintenance personnel and so on,to analyze which new energy car brands people prefer,the use of buying cars,the obstacles to low sales of new energy cars and the impact of government subsidies on car buying.The results show that:First,the sales success rate can be improved by designing and purchasing new energy vehicles for consumers according to their age,gender and income;second,the main factors restricting sales are insuffi cient power,poor mileage,backward supporting facilities and the strength of national support.