| 酒店服务产品创新效果的模糊综合评价 |
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| 引用本文： | 吕毅华,徐仰前.酒店服务产品创新效果的模糊综合评价[J].石家庄铁道学院学报,2008,21(1):90-94. |
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| 作者姓名： | 吕毅华 徐仰前 |
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| 作者单位： | [1]武汉理工大学管理学院,湖北武汉430070 [2]河北经贸大学旅游学院,河北石家庄050061 |
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| 摘 要： | 在对酒店服务产品创新不同层次分析的基础上，运用多层次模糊综合评价方法给出了酒店服务产品创新效果评价的指标体系及评价过程，实现了对酒店服务产品创新效果的定量评价。
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| 关 键 词： | 模糊综合评价 创新效果评价 服务产品创新 |
| 文章编号： | 1674-0300(2008)01-0090-05 |
| 修稿时间： | 2008年2月26日 |
Appraisement of Hotel Service Innovation Effect Based on Fuzzy Evaluation Method |
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| Lv Yihua,Xu Yangqian.Appraisement of Hotel Service Innovation Effect Based on Fuzzy Evaluation Method[J].Journal of Shijiazhuang Railway Institute,2008,21(1):90-94. |
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| Authors: | Lv Yihua Xu Yangqian |
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| Institution: | Lv Yihua, Xu Yangqian ( 1. School of Management, Wuhan University of Technology, Wuhan 430070, China; 2. Tourism College of Hebei University Economics and Business, Shijiazhuang 050061, China) |
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| Abstract: | In this paper, we present a quantitative analysis method-the fuzzy evaluation method in the appraisement of hotel service innovation effect. By using this method, we got the index system and the process of the appraisement of hotel service innovation effect based on an analysis of different hierarchies in hotel service innovation. |
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| Keywords: | fuzzy evaluation method appraisement of innovation effect hotel service innovation |
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