| 营造市场导向型企业文化的几点建议 |
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| 引用本文： | 郝占祥.营造市场导向型企业文化的几点建议[J].港口科技,2010(6):28-29,46. |
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| 作者姓名： | 郝占祥 |
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| 作者单位： | 哈尔滨工程机械制造有限责任公司,黑龙江,哈尔滨,150048 |
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| 摘 要： | 企业建立市场导向型营销战略对企业的发展十分重要,分析了企业内部市场营销部与研究开发部门,财务部门等常见的矛盾。阐述了企业内各部门努力营造市场导向型企业文化的做法。对企业领导如何重视市场导向型文化提出了建议。
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| 关 键 词： | 企业 市场导向型 企业文化 建议 |
Suggestions on Building up Market-Guided Enterprise Culture |
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| Hao Zhanxiang.Suggestions on Building up Market-Guided Enterprise Culture[J].Science & Technology of Ports,2010(6):28-29,46. |
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| Authors: | Hao Zhanxiang |
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| Institution: | Hao Zhanxiang(Harbin Engineering Machinery Co.,Ltd.,Heilongjiang Harbin 150048) |
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| Abstract: | It is very important for enterprise development to build up market-guided running strategy.The paper analyses the contradictory between the market department and the resear-ching and developing department,finance department etc.It states the methods of building up the marked-guided enterprise culture by all departments of the enterprise.Also it puts forward a few suggestions on the leaders of the enterprises to pay attention to the market-guided enterprise culture. |
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| Keywords: | enterprise market-guided enterprise culture suggestion |
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