《汽车售后服务接待》课程教学模式的探讨

社会进程在不断的加快,加速了科技的进步和革新,汽车品牌的发展也呈现百花齐放的景象,汽车保有量每年增加,极大地促进汽车后市场的发展,产品的竞争转变为服务的竞争,在服务至上的时代,汽车售后服务接待越来越受到汽车商务与服务相关企业的重视.本文根据笔者多年来从事汽车营销专业的教学经验,浅谈《汽车售后服务接待》课程教学采用任务型...

Discussion on the Teaching Mode of the CourseAutomobile Service Reception

The social process is constantly accelerating,which accelerates the progress and innovation of science and technology,and the development of automobile brands is also showing a blossoming scene.The number of cars is increasing every year,which greatly promotes the development of the automotive aftermarket.The competition of products is transformed into competition of services.In the era of service-oriented,automobile after-sales service reception is increasingly valued by automobile business and service-related enterprises.Based on the author's many years of teaching experience in automobile marketing,this article discusses the necessity of a task-based teaching model for the course teaching ofAutomobile Service Reception.