| 卡车也来 |
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| 引用本文： | 牛跟尚.卡车也来[J].运输车辆,2008(5):89-89. |
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| 作者姓名： | 牛跟尚 |
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| 摘 要： | 不要以为只有轿车会作秀,卡车也不是大老粗。
当轿车公关已炉火纯青并进入＂相当有才＂的水平时,卡车公关也亦步亦趋、有板有眼、毫无逊色。不信请看：
斯堪尼亚最近拍摄一档叫做《卡车人》的全新真人秀节目：一群对卡车有着浓厚兴趣并立志成为卡车司机的＂菜鸟＂,通过密集培训获取卡车驾驶执照,并在淘汰赛中角逐桂冠。
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| 关 键 词： | 卡车司机 斯堪尼亚 驾驶执照 轿车 公关 |
Truck Show Business |
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| Abstract: | Today, truck market has been gradually internationalized, and fierce competition and challenges from variety of marketing campaign made both international truck manufacturers and domestic ones by all means attach the great importance to effective communication between end-users and mass media. In this regard, a proper show-off is necessary. |
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