| 客户关系管理在交通在线服务体系设计中的应用与创新 |
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| 引用本文： | 柴琳,韩海航,陈尚新.客户关系管理在交通在线服务体系设计中的应用与创新[J].交通标准化,2014(23):48-52. |
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| 作者姓名： | 柴琳 韩海航 陈尚新 |
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| 作者单位： | 浙江省交通信息中心,浙江 杭州,310009 |
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| 摘 要： | 通过对交通在线服务体系进行系统研究，引入客户关系管理理论，全面阐述了客户关系管理在我国交通在线服务体系设计中的应用与创新，填补了基于客户关系管理的交通运输行业政府网站建设的研究空白。
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| 关 键 词： | 客户关系管理 交通在线服务体系 以客为本 政府网站 |
Application and Innovation of CRM in Traffic Online Service System |
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| CHAI Lin,HAN Hai-hang,CHEN Shang-xin.Application and Innovation of CRM in Traffic Online Service System[J].Communications Standardization,2014(23):48-52. |
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| Authors: | CHAI Lin HAN Hai-hang CHEN Shang-xin |
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| Institution: | (Zhejiang Provincial Transport Information Center, Hangzhou 310009, China) |
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| Abstract: | The article studied the traffic online service system systematically, introduced customer relationship management theory, and elaborated the application and innovation of customer relationship management in the design of traffic online service system in China. It has filled the research gap on the government websites of transport industry based on customer relationship management. |
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| Keywords: | customer relationship management traffic online service system user centered government web site |
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