航运电子市场精确定价

根据航运市场中影响定价的主要因素，提出了精确定价是在当今信息网络化和经济全球化的浪潮下，承运人最合适的定价形态，分析了精确定价及其条件．指出了在航运电子市场巾，承运人应从托运人的偏好、差异化的航运服务、单独付帐和避免托运人套利等4个方而对航运交易加以控制，从理论和实例2方面阐述了采用价格差异(精确定价)策略对承运人所带来的收益，在得出航运企业利润最大化条件的基础上，提出了承运人制定精确定价的5个步骤。从而为我国航运企业制订信息化及电子商务发展战略提供有益的参考。

Precision Pricing on Shipping E-Marketplace

In accordance with the main factors in the pricing process of shipping markets, this paper puts forward that precision pricing is the most appropriate approach taken by carriers in today's IT networks and economy globalization environment. It analyzes the concept of precision pricing and its application conditions, and points out that carriers should pay more attention to shipping transactions in view of the aspects of shippers' hobby, differentiation of shipping service, sole payment and avoidance of shippers' hedging in shipping e-marketplaces. The benefits for carriers, which are gained from the precision pricing strategy, have been illustrated by theoretical analysis and case study. Finally, on the basis of maximizing profits of shipping enterprises, the five steps of precision pricing are given. This paper provides a valuable reference of making the development stragegy of IT and e-commerce for shipping companies.