An agent-based approach to modelling driver route choice behaviour under the influence of real-time information

This paper presents an agent-based approach to modelling individual driver behaviour under the influence of real-time traffic information. The driver behaviour models developed in this study are based on a behavioural survey of drivers which was conducted on a congested commuting corridor in Brisbane, Australia. Commuters’ responses to travel information were analysed and a number of discrete choice models were developed to determine the factors influencing drivers’ behaviour and their propensity to change route and adjust travel patterns. Based on the results obtained from the behavioural survey, the agent behaviour parameters which define driver characteristics, knowledge and preferences were identified and their values determined. A case study implementing a simple agent-based route choice decision model within a microscopic traffic simulation tool is also presented. Driver-vehicle units (DVUs) were modelled as autonomous software components that can each be assigned a set of goals to achieve and a database of knowledge comprising certain beliefs, intentions and preferences concerning the driving task. Each DVU provided route choice decision-making capabilities, based on perception of its environment, that were similar to the described intentions of the driver it represented. The case study clearly demonstrated the feasibility of the approach and the potential to develop more complex driver behavioural dynamics based on the belief–desire–intention agent architecture.     

Understanding variability,habit and the effect of long period activity plan in modal choices: a day to day,week to week analysis on panel data

Understanding variability in individual behaviour is crucial for the comprehension of travel patterns and for the development and evaluation of planning policies. But, with only one notable exception, there are no studies on the intrinsic variability in the individual preferences for mode choices in absence of external changes in the transport infrastructures. This requires using continuous panel data. Few papers have studied mode choice with continuous panel data but mainly focused on the panel correlation. In this work we use a six-week travel diary survey to study the intrinsic variability in the individual preferences for mode choices, the effect of long period plans and habitual behaviour in the daily mode choices. Mixed logit models are estimated that account for the above effects as well as for systematic and random heterogeneity over individual preferences and responses. We also account for correlation over several time periods. Our results suggest that individual tastes for time and cost are fairly stable but there is a significant systematic and random heterogeneity around these mean values and in the preferences for the different alternatives. We found that there is a strong inertia effect in mode choice that increases with (or is reinforced by) the number of time the same tour is repeated. The sequence of mode choice made is influenced by the duration of the activity and the weekly structure of the activities     

Stated preference modelling of intra-household decisions: Can you more easily approximate the preference space?

While the study of choices focuses primarily on the individual decision maker, there is growing interest in the examination of the choices made by groups. Much of the research into the choices of multiple decision makers has revealed that they differ significantly to those of individuals. In this study of household vehicle choice we similarly compare individual choices to group choices and support this finding. Consequently any research into choices that involve groups should acquire data from those groups. In this paper we show how this may be done via an interactive agency choice experiment which makes the individual preferences endogenous to the choice of the group. This method and many like it, however, involve significant time, incentive and administrative costs that often make such studies prohibitive. In this paper we also compare another class of model, minimum information group inference, which is designed to provide an overview of the likely group choice and while not having the specificity of detail as other methods, has the advantage of being much easier and cheaper to implement and is perhaps the only methodology that can be employed when it is not feasible for respondents to interact. We find that this method is a good approximation of group choice, mapping the preference space over which group choice is likely to be located.

     

Behavioural implications of preferences, risk attitudes and beliefs in modelling risky travel choice with travel time variability

The appropriate interpretation of a behavioural outcome requires allowing for risk attitude and belief of an individual, in addition to identification of preferences. This paper develops an Attribute-Specific Extended Rank-Dependent Utility Theory model to better understand choice behaviour in the presence of travel time variability, in which these three important components of choice are empirically addressed. This framework is more behaviourally appealing for travel time and travel time variability research than the traditional approach in which risk attitude and belief are overlooked. This model also reveals significant unobserved between-individual heterogeneity in preferences, risk attitudes and beliefs.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.     

Modeling discrete choice behavior using concepts from fuzzy set theory,approximate reasoning and neural networks

Models of discrete choice analysis are usually based on the random utility framework. They assume that decision makers make decisions that maximize their utility. Alternative formulations of the problem have also been proposed in the literature. These approaches model the decision makers’ perceptions of the attributes of the various alternatives using fuzzy sets and linguistic variables, and the decision process itself, using concepts from approximate reasoning and fuzzy control. The underlying assumption is that decision makers use a few simple rules that relate their vague perceptions of the various attributes to their preferences towards the available alternatives. The paper extends this approach by incorporating rule weights, which capture the importance of a particular rule in the decision process. It also presents an approach for calibrating the weights using concepts from neural networks. A case study, involving mode choice, is used to demonstrate the potential of the approach and compare it to alternative formulations and methodologies.     

Pedestrian crowd tactical‐level decision making during emergency evacuations

This paper investigates pedestrian crowd tactical‐level decision making during emergency evacuations. Of particular interest is crowd exit‐choice behaviour. Two sources of stated choice data are collected and combined. One data set is derived from an experiment linked to a real‐life exit choice experience of participants (in a non‐evacuation setting). We examine aspects that have often been taken for granted in the literature in connection with egress behaviour of crowds during emergencies. We quantify evacuees' trade‐off between “distance”, “density”, “exit visibility” and “directional density” as well as the interactive effect between exit visibility and tendency to follow others. A comprehensive random‐utility analysis is conducted ranging from traditionally practiced models to the state‐of‐the‐practice methods such as random‐coefficient nested logit. Our findings suggest that (i) unless evacuees face certain levels of uncertainty in the escape environment; flows of crowd are unlikely to be followed. Otherwise, most evacuees perceive other individuals as potential sources of congestion and extra delay (generalisation to situations where crowd is completely unfamiliar with the egress geometry, however, may require careful scrutiny). (ii) Evacuees mostly prefer visible exits over the exits whose congestion level is unknown to them (i.e. the tendency to minimise ambiguity). (iii) The presence of attribute uncertainty (e.g. exit visibility) significantly changes the impact of observing decisions of others on each individual choice maker. We also found out that (iv) spatial distribution of exits has a significant influence on evacuees' decisions (presenting itself in the form of violating the IIA assumption). (v) The marginal weights that different individuals place upon attributes of exits are significantly heterogeneous. (vi) There is meaningful correlation between certain utility weights of individual evacuees. These behavioural findings can provide significant behavioural insight essential for safe evacuation planning and accurate forecast of evacuees' behaviour. Copyright © 2016 John Wiley & Sons, Ltd.     

A non-compensatory model of transportation behavior based on sequential consideration of attributes

The proposed model of travel choice behavior is based upon an assumption that individuals compare their choice alternatives on a series of attributes ordered in terms of importance; they eliminate from consideration those alternatives which do not meet their expectation on one or more of the characteristics. The process is repeated with adjusted levels of expectation until only one alternative remains. The model thus incorporates a number of psychological decision axioms which have seldom been applied in models aimed at providing transportation planners with useful information from consumer survey data.Estimates of parameters defining distributions of expectation levels in a population of travelers are generated using a nonlinear optimization technique. The technique is demonstrated to provide estimates which replicate well the choices of travelers in two different contexts: choice of hypothetical concepts of small urban vehicles and choice of destination for shopping trips within an urban area.     

Modelling route choice behaviour in a tolled road network with a time surplus maximisation bi-objective user equilibrium model

In this paper, we propose a novel approach to model route choice behaviour in a tolled road network with a bi-objective approach, assuming that all users have two objectives: (1) minimise travel time; and (2) minimise toll cost. We assume further that users have different preferences in the sense that for any given path with a specific toll, there is a limit on the time that an individual would be willing to spend. Different users can have different preferences represented by this indifference curve between toll and time. Time surplus is defined as the maximum time minus the actual time. Given a set of paths, the one with the highest (or least negative) time surplus will be the preferred path for the individual. This will result in a bi-objective equilibrium solution satisfying the time surplus maximisation bi-objective user equilibrium (TSmaxBUE) condition. That is, for each O–D pair, all individuals are travelling on the path with the highest time surplus value among all the efficient paths between this O–D pair.We show that the TSmaxBUE condition is a proper generalisation of user equilibrium with generalised cost function, and that it is equivalent to bi-objective user equilibrium. We also present a multi-user class version of the TSmaxBUE condition and demonstrate our concepts with illustrative examples.     

Uncertain demand,modal competition and optimal price-capacity adjustments in air transportation

A new microeconomic model for the operation of an airline facing modal competition with uncertain total demand is developed to analyze optimal price capacity combinations. The novelty is the treatment of the capacity restriction, which is not viewed as affecting negatively individual preferences (e.g. probability of a full flight), but does influence aggregate utility. A mode choice model is used to represent unrestricted individual preferences assuming full availability (phone call demand); air capacity is treated as a variable that acts on the actual choice set. Restricted choices and total demand stochasticity are integrated in welfare calculations (users' benefits and profits). Numerical examples are given and results are analyzed in terms of load factors fare levels, and sensitivity to the stochasticity of requests.This research was partially funded by FONDECYT, Chile, Direction Génerale de l'Aviation Civile, France, the Andes Foundation and the Fulbright Commission.     

Shift of reference point and implications on behavioral reaction to gains and losses

It is widely recognized that individual decision-making is subject to the evaluation of gains and losses around a reference point. The estimation of discrete choice models increasingly use data from stated choice experiments which are pivoted around a reference alternative. However, to date, the specification of a reference alternative in transport studies has been fixed, whereas it is common to observe individuals adjusting their preferences according to a change in their reference point. This paper focuses on individual reactions, in a freight choice context, to a negative change in the reference alternative values, identifying the behavioural implications in terms of loss aversion and diminishing sensitivity. The results show a significant adjustment in the valuation of gains and losses around a shifted reference alternative. In particular, we find an average increase in loss aversion for cost and time attributes, and a substantial decrease for punctuality. These findings are translated to significant differences in the willingness to pay and willingness to accept measures, providing supporting evidence of respondents’ behavioural reaction.     

A long panel survey to elicit variation in preferences and attitudes in the choice of electric vehicles

This paper describes the methodology we set up to gather appropriate data to study the impact of real life experience with electric vehicles (EVs) over a relatively long period of time on individual preferences and attitudes. We used stated choices (SC) to elicit individual preferences because EVs and their associated charging infrastructure are not yet fully integrated onto the market. Furthermore, to measure the extent to which the experience of using an EV may affect individual preferences and attitudes, we set up a “long panel” survey, where data was gathered before and after individuals experienced an EV in real life during a three-month period. We also measured attitudinal effects (AE) that might affect the choice of an EV by individuals. To our knowledge, this represents the first example of a “long panel” SC/AE and the first attempt to measure the formation of preferences and attitudes for this emerging product. Our results show that preferences and attitudes are indeed affected by real life experience. In the SC experiment, the respondents only chose the EV half as often as compared to the situation where they had not yet tried it. Furthermore, we measured a change in attitude for statements regarding the use of EVs. On the whole, respondents got a more positive view of the EV driving performance and this change is significantly greater for women than for men. However, respondents expressed more concern about being able to maintain current mobility with an EV. The data gathered in this survey should also serve to analyse the changes generated by direct experience with EVs, and eventually to formulate and estimate advanced discrete choice models that allow insights into factors relevant for improved understanding of market behaviour.     

Specification issues in a generalised random parameters attribute nonattendance model

An extensive literature has recognised that when travel choices are made, only a subset of the attributes of the choice alternatives may be considered or attended to by each decision maker. Numerous econometric approaches have been employed to identify attribute nonattendance (ANA), with the most prevalent in the literature being an adaptation of the latent class model. However, the two latent class structures so far employed either incur a potentially very high parametric cost, or rely on an assumption that nonattendance is independent across all attributes. We present a generalised model that allows for an arbitrary degree of correlation of nonattendance across attributes. In the presented stated choice study investigating short haul flights, this generalised model outperforms the existing approaches. Like two recent papers, the model handles both ANA and preference heterogeneity by combining continuously distributed random parameters with latent classes. However, we present recommendations regarding a number of identification issues stemming from the combination of these two forms of random parameters not covered in those papers. Further, covariates can be introduced into our generalised model to allow insights to be gained into ANA behaviour. We investigate stated ANA as a covariate, and find inferred ANA rates to be more aligned with stated ANA responses than alternative methods.     

Global versus localised attitudinal responses in discrete choice

Despite the increasing popularity of including attitudinal and perceptual indicators within discrete choice models, debate endures as to whether there exists a causative relationship between attitudes and behaviour, resulting in what has been termed the attitude behaviour gap. In attempt to understand its origins, attitudes have been categorised as global or localised according to whether or not they are related to a specific time, context and action. Under this framework, global attitudes (GA) typically result in poor predictions of specific overt behaviours, whilst attitudes toward behaviour, or localised attitudes (LA), tend to be better predictors of actual outcomes. Also, attitude strength, measured as the accessibility in memory, plays a determinant role in reducing the gap between attitudes and behaviour, with “memory-based” attitudes having a better prediction of overt behaviours than short-term attitudes constructed “on the spot”. The specific focus of the current paper is to examine the temporal stability and the nature of attitudes, being it critical to transportation planning and research considering the controversial link between attitudes and behaviour. An in depth analysis of the different types of attitudes towards satisfaction for train trips reveals that GAs and LAs provide moderately different outcomes. Also, a memory effect has been found, suggesting the connection between attitudes created on the spot and those stored in memory. Further, both GAs and LAs impact significantly on individual preferences. Finally, the omission of LAs, which are rarely employed within transport literature, may potentially lead to inconsistent estimates, as their contribution in explaining the choice will be absorbed by the error term.

     

Do supra-modal traveller types exist? A travel behaviour market segmentation using Goal framing theory

Travel behaviour market segmentations have become a popular method of identifying different types of car users, bicyclists or public transport users. However, while previous studies have looked at different types of users within single modes, such as the car, little research has explored the existence of traveller types transcending modes. The study presented here is an extension of an earlier segmentation study that distinguished travellers based on their individual preferences, yet did so independent of their current mode choice. The data came from a travel survey at a middle-sized UK university and were analysed using a combination of hierarchical and iterative partitioning methods. Crucially, however, the current study uses a different theoretical framework to previous segmentation research—goal framing theory—which may more adequately explain the findings than models used in the past such as the theory of planned behaviour. The findings supported earlier work, suggesting the presence of seemingly stable traveller types that cut across modes and can be distinguished based on gain, hedonic and normative goals. This has important implications for policies aimed at encouraging mode change which may have been too preoccupied with changing people’s attitudes rather than paying attention to people’s underlying travel preferences.

     

Towards a microeconomic framework for modelling the joint choice of activity–travel behaviour and ICT use

The rapid development of information and communication technologies (ICT) has been argued to affect time use patterns in a variety of ways, with consequent impacts on travel behaviour. While there exists a significant body of empirical studies documenting these effects, theoretical developments have lagged this empirical work and in particular, microeconomic time allocation models have not to date been fully extended to accommodate the implications of an increasingly digitised society. To address this gap, we present a modelling framework, grounded in time allocation theories and the goods–leisure framework, for joint modelling of the choice of mode of activity (physical versus tele-activity), travel mode and route, and ICT bundle. By providing the expression for a conditional indirect utility function, we use hypothetical scenarios to demonstrate how our framework can conceptualise various activity–travel decision situations. In our scenarios we assume a variety of situations such as the implications of severe weather, the introduction of autonomous vehicles, and the interaction between multiple decision makers. Moreover, our approach lays the microeconomic foundations for deriving subjective values of ICT qualities such as broadband speed or connection reliability. Finally, we also demonstrate the means by which our framework could be linked to various data collection protocols (stated preference exercises, diaries of social interactions, laboratory experiments) and modelling approaches (discrete choice modelling, hazard-based duration models).     

A marginal utility day-to-day traffic evolution model based on one-step strategic thinking

Most deterministic day-to-day traffic evolution models, either in continuous-time or discrete-time space, have been formulated based on a fundamental assumption on driver route choice rationality where a driver seeks to maximize her/his marginal benefit defined as the difference between the perceived route costs. The notion of rationality entails the exploration of the marginal decision rule from economic theory, which states that a rational individual evaluates his/her marginal utility, defined as the difference between the marginal benefit and the marginal cost, of each incremental decision. Seeking to analyze the marginal decision rule in the modeling of deterministic day-to-day traffic evolution, this paper proposes a modeling framework which introduces a term to capture the marginal cost to the driver induced by route switching. The proposed framework enables to capture both benefit and cost associated with route changes. The marginal cost is then formulated upon the assumption that drivers are able to predict other drivers’ responses to the current traffic conditions, which is adopted based on the notion of strategic thinking of rational players developed in behavior game theory. The marginal cost based on 1-step strategic thinking also describes the “shadow price” of shifting routes, which helps to explain the behavioral tendency of the driver perceiving the cost-sensitivity to link/route flows. After developing a formulation of the marginal utility day-to-day model, its theoretical properties are analyzed, including the invariance property, asymptotic stability, and relationship with the rational behavioral adjustment process.     

The effects of activity-travel context and individual attitudes on car-sharing decisions under travel time uncertainty: A hybrid choice modeling approach

People’s daily decision to use car-sharing rather than other transport modes for conducting a specific activity has been investigated recently in assessing the market potential of car-sharing systems. Most studies have estimated transport mode choice models with an extended choice set using attributes such as average travel time and costs. However, car-sharing systems have some distinctive features: users have to reserve a car in advance and pay time-based costs for using the car. Therefore, the effects of activity-travel context and travel time uncertainty require further consideration in models that predict car-sharing demand. Moreover, the relationships between individual latent attitudes and the intention to use car-sharing have not yet been investigated in much detail. In contributing to the research on car-sharing, the present study is designed to examine the effects of activity-travel context and individual latent attitudes on short-term car-sharing decisions under travel time uncertainty. The effects of all these factors were simultaneously estimated using a hybrid choice modeling framework. The data used in this study was collected in the Netherlands, 2015 using a stated choice experiment. Hypothetical choice situations were designed to collect respondents’ intention to use a shared-car for their travel to work. A total of 791 respondents completed the experiment. The estimation results suggest that time constraints, lack of spontaneity and a larger variation in travel times have significant negative effects on people’s intention to use a shared-car. Furthermore, this intention is significantly associated with latent attitudes about pro-environmental preferences, the symbolic value of cars, and privacy-seeking.