Preference heterogeneity in mode choice based on a nationwide survey with a focus on urban rail

The provision of efficient and effective urban public transport and transport policy requires a deep understanding of the factors influencing urban travellers’ choice of travel mode. The majority of existing literature reports on the results from single cities. This study presents the results of a nationwide travel survey implemented to examine multiple modes of urban passenger transport across five mainland state capitals in Australia, with a focus of urban rail. The study aims to explore differences in mode choices among surveyed travellers sampled from the five cities by accounting for two types of factors: service quality and features of public transport, and socio demographic characteristics. A stated preference approach is adopted to elicit people’s valuation of specified mode-choice related factors and their willingness to pay. In particular, the availabilities of wireless and laptop stations – two factors rarely examined in the literature, were also considered in the SP survey. The survey data were analysed using mixed logit models. To test for preference heterogeneity, socio-demographic factors were interacted with random parameters, and their influences on marginal utilities simulated. The analysis reveals that intercity differences, user group status, gender, income, and trip purposes partially explain observed preference heterogeneity.     

The impact of urban characteristics and residents’ income on commuting in China

This study examined the relationship between urban characteristics and residents’ commuting behaviour using sample survey data from 106 cities in China. We found that the average commuting time of high-income groups is significantly longer than that of low-income groups. The increasing urbanization rate leads to an increase in commuting time and more residents using public transport for commuting. The increase in the urban population density is expected to increase the commuting time and the possibility of commuting using non-motorised modes. Different urban characteristics have different effects on the commuting patterns of residents within different income groups. The increased urbanization rate promotes the use of motorised modes for commuting in the high-income group, and shortens the commuting time of the low-income group. We also found that population density and neighbourhood-level factors have a greater impact on the commuting time of the low-income group compared to the high-income group. We suggest China’s urban planners should place emphasis on the commuting requirements of the low-income group by China’s urban planners.     

Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

Using repeated cross-sectional travel surveys to enhance forecasting robustness: Accounting for changing mode preferences

Transportation system capacity and performance, urban form and socio-demographics define the influences and constraints conditioning the preferences of urban residents for different transport modes. Changes in characteristics of urban areas are likely to lead to changes in preferences for alternative modes of transport over time; as a consequence, statistical models to forecast mode choice need to be sensitive to both purposeful changes to urban systems as well as exogenous shocks. We make use of the 1996, 2001 and 2006 household surveys conducted in the Greater Toronto and Hamilton Area to study mode preference evolution and model forecasting performance. These repeated cross-sectional household surveys provide an opportunity to investigate aggregate structural changes in commuting mode preferences over time, in a manner sensitive to changes in the urban area. We focus on commuting mode choices because these trips are prime determinants of peak period congestion and peak spreading. We then address how to combine the three cross-sections econometrically in a robust way that allows for use of a single mode choice model across the entire period. Using independent data from 2012, we are able to compare the individual year and combined models in terms of forecasting performance to demonstrate the combined model’s more robust forecasting performance into the future.     

Built environmental impacts on commuting mode choice and distance: Evidence from Shanghai

The impacts of the built environment characteristics in residential neighborhoods on commuting behavior are explored in the literature. Scant evidence, however, is provided to scrutinize the role of the built environment characteristics at job locations. Studies also overlooked the potential error correlations between commuting mode and commuting distance due to the unobserved factors that influence both variables. We examined the impacts of the built environment characteristics at both residential and job locations on commuting mode and distance, by applying a discrete-continuous copula-based model on 857 workers in Shanghai. In contrast with studies of Western countries, we showed residential built environment characteristics are more influential on commute behavior than the built environment characteristics at job locations. This suggests the importance of local specificity in policymaking process. We also found the proportion of four-way intersections, road density, and population density in residential areas are negatively associated with driving probability, with elasticity amounts of −1.00, −0.23, and −0.08, respectively. Hence, dense and pedestrian- and cyclist-oriented development help to reduce travel distance and encourage walking, biking, and transit modes of travel.     

Area- and gender-based commuting differentials in India’s largest urban-rural region

In the countries of the Global South such as India, rapid urbanization and the increase in individual motorization may lead to a predominance of unsustainable commuting patterns. However, urbanization also has important positive effects, including the empowerment of women. This paper examines newly released, spatially disaggregated data on home-to-work commuting by non-agricultural workers in the National Capital Region of India. It aims to understand and compare commuting patterns in urban and rural areas, including choice of travel modes, commuting distances, and gender differentials.The results reveal a tendency observable in urban residents to use individual motorized transport more often both for short and for long trips, although the proportion of individual motorization is far from what it is in the industrial world. Rural areas are characterized by the predominance of non-motorized travel modes and a large share of long trips. The mobility gap between men and women does not appear to increase with literacy. In urban areas, women often choose to commute by car rather than using green modes of transportation (especially in higher-income districts). The paper stresses the importance of the area and gender differentials that need to be taken into account when formulating regional transport policies.     

An integrated analysis of workers’ physically active activity and active travel choice behavior

Using Texas add-on sample data from the 2009 National Household Travel Survey, this study examines adult workers’ daily active choice decisions in the context of physical activity and attendant health benefits. The study looked at workers’ two choice behaviors: active activity and active travel. The first choice behavior, active activity, is developed as an ordered-response model based on the number of physically active recreational activities pursued during the workday. The second choice behavior, active travel, is developed as a binary-response model that examines workers’ active travel choices—whether or not the worker used any active mode of travel during the same workday. The study improves the understanding and knowledge of observed factors influencing workers’ physically active activity-travel behavior. The study also provides several observations regarding the role (and constraints) of employment in individuals’ active choices. Using a flexible copula modeling methodology, we explore the true correlation (or dependence) between the two behavior choices that could occur due to the presence of unobserved factors, suggesting a simultaneously low or simultaneously high propensity for being physically active across workers. The study findings suggest that transportation and public health policy makers can mutually benefit from encouraging workers to be physically active (from an activity and/or travel perspective). Overall, the study draws attention to the integrated nature of the public health and transportation fields, thereby providing a distinct view of active/inactive choice behavior. To our knowledge, this is the first study exploring a rich variety of components for workers’ active activity-travel behavior through a robust copula approach.     

Modeling traveler mode choice behavior of a new high-speed rail corridor in China

This study examines mode choice behavior for intercity business and personal/recreational trips. It uses multinomial logit and nested logit methods to analyze revealed preference data provided by travelers along the Yong-Tai-Wen multimodal corridor in Zhejiang, China. Income levels are found to be positively correlated with mode share increases for high-speed rail (HSR), expressway-based bus, and auto modes, while travel time and trip costs are negatively correlated with modal shift. Longer distance trips trigger modal shifts to HSR services but prevent modal shift to expressway-based auto use due to escalation of fuel cost and toll charges. Travelers are less elastic in their travel time and cost for trips by nonexpressway-based auto use modes. The magnitude of elasticity for travel time is higher than trip costs for business trips and lower for personal/recreational trips. The study provides some policy suggestions for transportation planners and decision-makers.     

Suburbanization of jobs and the journey to work: A submarket analysis of commuting in the San Francisco bay area

Inrecent years, a debate has brewed over whether the decentralization of employment has been beneficial from a regional standpoint. In this article, we focus on one aspect of the debate: how the relocation of office workers from a downtown to a suburban location affects commuting patterns and mode choice. From a survey of 320 former downtown San Francisco workers who now work in the suburbs, we found that the average distance traveled remained essentially unchanged and that the average commuting speed increased. The most dramatic change, however, was the switch from public transit to drive-alone commuting. In the aggregate, we estimate that the change in job location was associated with nearly a threefold increase in vehicle miles traveled to work. While from a personal standpoint, employees seemed better off since they got to work faster and more comfortably, from a larger social and environmental perspective, the costs could be significant. More detailed analyses of commuter submarkets revealed that the transportation impacts vary considerably depending on whether the original residence was in the suburbs or central city and whether relocated workers had moved their residences in recent years. In general, those who remained in San Francisco and became reverse commuters were worst off whereas those who moved their residences out of the city were much better off in terms of job access. The article concludes that road pricing would be the best way to force motorists to internalize the external costs of increased drive-alone commuting. Second-best options would be to introduce development impact fees or employer-based trip reduction regulations.     

Household-level commuting mode choices,car allocation and car ownership level choices of two-worker households: the case of the city of Toronto

The paper presents a comprehensive investigation on household level commuting mode, car allocation and car ownership level choices of two-worker households in the City of Toronto. A joint econometric model and a household travel survey dataset are used for empirical investigations. Empirical models reveal that significant substitution patterns exist between auto driving and all other mode choices in two-worker households. It is revealed that, female commuters do not prefer auto driving, but in case of a one car (and two commuters with driving licenses) household, a female commuter gets more preference for auto driving option than the male commuter. Reverse commuting (commuting in opposite direction of home to central business district) plays a critical role on household level car allocation choices and in defining the stability of commuting behaviour of two-worker households. Two worker households in higher income zones and with longer commuting distances tend to have higher car ownership levels than others. However, higher transit accessibility to jobs reduces household car ownership levels. The study reveals that both increasing two worker households and reverse commuting would increase dependency on private car for commuting.     

Evolution of latent modal captivity and mode choice patterns for commuting trips: A longitudinal analysis using repeated cross-sectional datasets

This paper presents an investigation of the temporal evolution of commuting mode choice preference structures. It contributes to two specific modelling issues: latent modal captivity and working with multiple repeated crossectional datasets. In this paper latent modal captivity refers to captive reliance on a specific mode rather than all feasible modes. Three household travel survey datasets collected in the Greater Toronto and Hamilton Area (GTHA) over a ten-year time period are used for empirical modelling. Datasets collected in different years are pooled and separate year-specific scale parameters and coefficients of key variables are estimated for different years. The empirical model clearly explains that there have been significant changes in latent modal captivity and the mode choice preference structures for commuting in the GTHA. Changes have occurred in the unexplained component of latent captivities, in transportation cost perceptions, and in the scales of commuting mode choice preferences. The empirical model also demonstrates that pooling multiple repeated cross-sectional datasets is an efficient way of capturing behavioural changes over time. Application of the proposed mode choice model for practical policy analysis and forecasting will ensure accurate forecasting and an enhanced understanding of policy impacts.     

Factors affecting children’s journeys to school: a joint escort-mode choice model

A child’s mode of travelling to school is influenced by, or dependent on, parental choices. Thus, an increasing proportion of car trips may reflect parental choices and constraints. Whether a parent can escort their children to school may depend on their scheduling and spatial constraints, e.g., work schedule and job location in relation to home and school locations. This research aims to understand the effect of household bundling constraints on a child’s escort-mode choice. In this study, school trip data are drawn from the 2001 SCAG (Southern California Association of Governments) Post Census Regional Household Travel Survey. The study area is the five-county Los Angeles region. Our findings show that the parents’, especially the mother’s, increased working hours and more distant job locations result in an increased likelihood of several alternative escort-mode choices. Mothers who work longer hours and further away from home are less likely to chauffeur their children. These trips have been substituted by alternative escort choices such as independent travel and being escorted by fathers, or alternative mode choices such as active commuting and busing. The effect of increased working hours may be offset by the option of flexible working hours, which allows parents to arrange more escort trips. This study elucidates an important aspect in explaining children’s changing mode choice in journeys to school and sheds light on current policy efforts in reducing children’s car dependency.     

Commuting trip satisfaction in Beijing: Exploring the influence of multimodal behavior and modal flexibility

In the past decade, many studies have explored the relationship between travelers’ travel mode and their trip satisfaction. Various characteristics of the chosen travel modes have been found to influence trip experiences; however, apart from the chosen modes, travelers’ variability in mode use and their ability to vary have not been investigated in the trip satisfaction literature. This current paper presents an analysis of commuting trip satisfaction in Beijing with a particular focus on the influence of commuters’ multimodal behavior on multiple workdays and their modal flexibility for each commuting trip. Consistent with previous studies, we find that commuting trips by active modes are the most satisfying, followed by trips by car and public transport. In Beijing, public transport dominates. Urban residents increasingly acquire automobiles, but a strict vehicle policy has been implemented to restrict the use of private cars on workdays. In this comparatively constrained context for transport mode choice, we find a significant portion of commuters showing multimodal behavior. We also find that multimodal commuters tend to feel less satisfied with trips by alternative modes compared with monomodal commuters, which is probably related to their undesirable deviation from habitual transport modes. Furthermore, the relationship between modal flexibility and trip satisfaction is not linear, but U-shaped. Commuters with high flexibility are generally most satisfied because there is a higher possibility for them to choose their mode of transport out of preference. Very inflexible commuters can also reach a relatively high satisfaction level, however, which is probably caused by their lower expectations beforehand and the fact that they did not have an alternative to regret in trip satisfaction assessments.     

Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.     

Values,attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

Values lie at the heart of an individual’s belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.     

Transportation serviceability analysis for metropolitan commuting corridors based on modal choice modeling

Major commuting corridors in metropolitan areas generally comprise multiple transportation modes for commuters, such as transit (subways or buses), private vehicles, or park-and-ride combinations. During the morning peak hour, the commuters would choose one of the available transportation modes to travel through the corridors from rural/suburban living areas to urban working areas. This paper introduces a concept of transportation serviceability to evaluate a transportation mode’s service status in a specific link, route, road, or network during a certain period. The serviceability can be measured by the possibility that travelers choose a specific type of transportation service at a certain travel cost. The commuters’ modal-choice possibilities are calculated using a stochastic equilibrium model based on general travel cost. The modeling results illustrate how transportation serviceability is influenced by background traffic flow in a corridor, value of comfort for railway mode, and parking fee distribution.     

Joint analysis of the spatial impacts of built environment on car ownership and travel mode choice

Concerns over transportation energy consumption and emissions have prompted more studies into the impacts of built environment on driving-related behavior, especially on car ownership and travel mode choice. This study contributes to examine the impacts of the built environment on commuter’s driving behavior at both spatial zone and individual levels. The aim of this study is threefold. First, a multilevel integrated multinomial logit (MNL) and structural equation model (SEM) approach was employed to jointly explore the impacts of the built environment on car ownership and travel mode choice. Second, the spatial context in which individuals make the travel decisions was accommodated, and spatial heterogeneities of car ownership and travel mode choice across traffic analysis zones (TAZs) were recognized. Third, the indirect effects of the built environment on travel mode choice through the mediating variable car ownership were calculated, in other words, the intermediary nature of car ownership was considered. Using the Washington metropolitan area as the study case, the built environment measures were calculated for each TAZ, and the commuting trips were drawn from the household travel survey in this area. To estimate the model parameters, the robust maximum likelihood (MLR) method was used. Meanwhile, a comparison among different model structures was conducted. The model results suggest that application of the multilevel integrated MNL and SEM approach obtains significant improvements over other models. This study give transportation planners a better understanding on how the built environment influences car ownership and commuting mode choice, and consequently develop effective and targeted countermeasures.     

A study on possibility of commuting trip using private motorized modes in cities around the world: Application of multilevel model

The focus of the current research was to evaluate how the individual’s social characteristics and urban infrastructure impacts the usage of Private Motorized Modes (PMM). Based on individual and urban characteristics a multilevel analysis was conducted on the possibility of commuting trip by private motorized modes on the rush time of 78 cities around the world. Also the selected cities were classified through a principal component analysis, and based on the classification the impact of and urban variables on the possibility of commuting trips made by private motorized modes (PCTP) was verified. Results showed a diverse range of variables related to the usage of PMM, as well as the urban structure and railway lengths being an important variable in travel behavior.     

Accounting for scale heterogeneity within and between pooled data sources

There is growing interest in incorporating both preference heterogeneity and scale heterogeneity in choice models, as a way of capturing an increasing number of sources of utility amongst a set of alternatives. The extension of mixed logit to incorporate scale heterogeneity in a generalised mixed logit (GMXL) model provides a way to accommodate these sources of influence, observed and unobserved. The small but growing number of applications of the GMXL model have parameterized scale heterogeneity as a single estimate; however it is often the case that analysts pool data from more than one source, be it revealed preference (RP) and stated preference (SP) sources, or multiple SP sources, inducing the potential for differences in the scale factor between the data sources. Existing practice has developed ways of accommodating scale differences between data sources by adopting a scale homogeneity assumption within each data source (e.g., the nested logit trick) that varies between data sources. This paper extends the state of the art by incorporating data-source specific scale differences in scale heterogeneity setting across pooled RP and SP data set. An example of choice amongst RP and SP transport modes (including two ‘new’ SP modes) is used to obtain values of travel time savings that vary significantly between a model that accounts for scale heterogeneity differences within pooled RP and SP data, and the other where differences in scale heterogeneity is also accommodated between RP and SP data.     

Factors affecting car ownership and mode choice in rail transit-supported suburbs of a large Chinese city

As Chinese cities continue to grow rapidly and their newly developed suburbs continue to accommodate most of the enormous population increase, rail transit is seen as the key to counter automobile dependence. This paper examines the effects of rail transit-supported urban expansion using travel survey data collected from residents in four Shanghai suburban neighborhoods, including three located near metro stations. Estimated binary logit model of car ownership and nested logit model of commuting mode choice reveal that: (1) proximity to metro stations has a significant positive association with the choice of rail transit as primary commuting mode, but its association with car ownership is insignificant; (2) income, job status, and transportation subsidy are all positively associated with the probabilities of owning car and driving it to work; (3) higher population density in work location relates positively to the likelihood of commuting by the metro, but does not show a significant relationship with car ownership; (4) longer commuting distance is strongly associated with higher probabilities of riding the metro, rather than driving, to work; (5) considerations of money, time, comfort, and safety appear to exert measurable influences on car ownership and mode choice in the expected directions, and the intention to ride the metro for commuting is reflected in its actual use as primary mode for journey to work. These results strongly suggest that rail transit-supported urban expansion can produce important positive outcomes, and that this strategic approach can be effectively facilitated by transportation policies and land use plans, as well as complemented by timely provision of high quality rail transit service to suburban residents.