Benefit segmentation of the container shipping market in Turkey

ABSTRACT

Marketing policies have gained more importance in container shipping as the industry experiences challenges arising from commoditization. Market segmentation is fundamental to marketing policies, yet it needs a detailed analysis in container shipping. Accordingly, this paper aims to explore homogenous customer groups in container shipping by conducting a segmentation analysis, which can help container lines apply more efficient marketing policies. A survey study is conducted on 356 shippers in Turkey. The study develops five reliable and valid selection criteria factors and applies cluster analysis based on the selection criteria factors. The cluster analysis produces a total of six benefit segments which are differentiable. The segments are significantly identified by the demographic characteristics of shippers. The paper suggests several implications for the marketing policies of container lines.     

Cost analysis of bulk cargo containerization

ABSTRACT

Bulk cargo containerization (BCC) involves changes in the transportation mode of container shipping for cargo that uses bulk carriers without packing. This topic has recently attracted considerable attention as an alternative transportation method for container cargo. BCC is advantageous because it can address imbalances in the amount of cargo conveyed between the main and back hauls, thereby improving efficiency. A previous survey among companies involved in cargo shipping revealed that in addition to ocean freight, vanning and devanning, and customs clearance costs, consignees’ decisions were the key factor in selecting transport modes. The present study aims to clarify the cost competitiveness of container shipping and identify cost reductions that may increase the use of BCC. To quantitatively check the results of the survey employed in this study, we constructed a model based on consignees’ and container shipping companies’ costs to determine the choice of transport mode for back-haul trade, then examined the incentives for consignees and shipping companies. We found that BCC can be realized by cost reduction on the part of the consignee and profit improvement on the part of the container shipping company for some routes and goods. Although reducing the freight rate would effectively promote BCC, reducing other costs would not have the same effect.     

Port and terminal selection by deep-sea container operators

This paper deals with the importance of port choice and container terminal selection for deep-sea container carriers. The paper focuses on the research question: on what basis do deep-sea container operators select container ports (strategy) and container terminals (financial reasons) in the Hamburg–Le Havre range over others? In answering this research question, three dimensions are addressed in detail: the buying decision characteristics; port choice strategy; and terminal selection. The results show that strategic considerations at company level are important. For port choice the most important criteria from a carrier's perspective are: availability of hinterland connections; reasonable tariffs; and immediacy of consumers (large hinterland). In addition to these criteria, shipping lines attach great value to often neglected factors, such as feeder connectivity, environmental issues and the total portfolio of the port. The study reveals that port selection and terminal selection are not the same with terminal selection criteria mainly depending on: handling speed; handling costs; reliability; and hinterland connections. The analysis also brought forward that the decision making is different per container carrier, per trade and per port type, implying that a one size fits all approach is not relevant.     

A slot reallocation model for containership schedule adjustment

Ship slot capacity is the main sale resource of container shipping lines. However, shipping lines often encounter situations, such as serious ship delays, that require adjustments of shipping schedules, causing the original delivery plans of some consignments to be altered. This study proposes an integer programming model for slot reallocation planning, based on a given adjusted schedule. Decisions regarding empty container repositioning are also examined. This model aims to maximise a company’s benefits from deliveries of consignments and movements of empty containers. Available slots are subject to port rotation changes, allowable port handlings and ship capacity. A case study of a deep ocean loop demonstrates optimal slot reallocation, and empty container repositioning is used for illustrative purposes. The reallocation characteristics due to benefit items and the model’s applicability to large-scale examples are discussed.     

A reactive container rerouting model for container flow recovery in a hub-and-spoke liner shipping network

This paper focuses on the container rerouting due to a disruption, aims at making the optimal container flow recovery plan for the affected liner shipping company. First, we make the initial effort to bring up with a basic framework of disruption management for liner shipping. Second, we present a compact integer linear programming model for addressing the container rerouting problem under the proposed framework in a hub-and-spoke liner shipping network, based on a given recovery vessel schedule that determines to omit a port of call. Other shipping companies’ services and other modes (roadway, railway, and airline) as candidate alternative means to transport the miss-connected containers are also incorporated in the proposed model. The container flow recovery plan would select the optimal alternative paths for the miss-connected containers balancing the trade-off between container transport costs and delivery delay penalty costs. Finally, a case study from a global liner shipping company is investigated and the computational results indicate the model can be solved effectively and efficiently for the real-scale problem. Thus, the proposed approach in this paper can supply real-time decision support tool for the liner shipping operators on handling the process of container flow recovery.     

Traffic impact analysis of inspection area site selection at a foreign trade container terminal

ABSTRACT

To improve the security and efficiency of terminal operations, a key issue for land area layout at a foreign trade container terminal is to plan and design an inspection area. Since it directly affects terminal traffic, while determining inspection area site selection, we should pay a great attention to operations and management of terminal traffic as well as container inspection. This paper employs a system decomposition technique to develop an integrated simulation framework, which enables us to flexibly obtain the whole picture of terminal traffic conditions and evaluate traffic impacts of inspection area site selection. A real-world terminal with typical patterns of land area layout is chosen to carry out a case study, which shows that traffic flow is unevenly distributed on the terminal road network and that the distribution is influenced by truck streams at the terminal. New findings also include: (1) traffic volume at the terminal apron is rather unbalanced in association with the non-continuous utilization of berths; (2) a proper inspection area should be located near the gate if the terminal conditions permit from the perspective of terminal traffic. This work may provide a decision-making reference for the planning and construction of foreign trade container terminals.     

Empty container reposition planning for intra-Asia liner shipping

This paper addresses empty container reposition planning by plainly considering safety stock management and geographical regions. This plan could avoid drawback in practice which collects mass empty containers at a port then repositions most empty containers at a time. Empty containers occupy slots on vessel and the liner shipping company loses chance to yield freight revenue. The problem is drawn up as a two-stage problem. The upper problem is identified to estimate the empty container stock at each port and the lower problem models the empty container reposition planning with shipping service network as the Transportation Problem by Liner Problem. We looked at case studies of the Taiwan Liner Shipping Company to show the application of the proposed model. The results show the model provides optimization techniques to minimize cost of empty container reposition and to provide an evidence to adjust strategy of restructuring the shipping service network.     

Reposition of empty containers of different life stages integrated with liner shipping network design

ABSTRACT

This paper integrates empty container reposition with container shipping network design considering the container life stages. A mixed-integer linear programming model is built to determine the liner shipping network, the initial launch ports of new containers, the ports for scrapping obsolete containers, the empty container reposition scheme and the containers of different life stages being used for a specific voyage. A case study is done by taking liner shipping among China, Japan and South Korea, Southeast Asia, Europe and the US as an example. The results show that over 93% of new containers are put into use in China while 63% of old containers are scrapped in Europe or the US, and 73% of containers used for packing cargoes from China to the US are those at the Decline Stage or the Exit Stage.     

Factors influencing container carriers’ use of coastal shipping

Coastal shipping is one of the most sustainable and economically competitive modes of transportation. This study employs the analytic hierarchy process (AHP) method to determine the importance of various factors influencing container carriers’ use of coastal shipping. A three-level hierarchical structure with the 17 attributes is proposed and tested. A previous AHP survey in Taiwan has indicated that port policy and infrastructure is the most critical factor influencing the coastal shipping by container carriers followed by operational cost, operational strategy and operational efficiency. Overall, the results indicate that the five most important attributes influencing the use of coastal shipping are simplified customs procedures; leasing a dedicated terminal; transhipment time; a favourable port charge system and efficient terminal operations.     

Tactical planning models for managing container flow and ship deployment

This paper addresses two practical problems from a liner shipping company, i.e. the container flow management problem and the ship deployment problem, at the tactical planning level. A sequential model and a joint optimisation model are formulated to solve the problems. Our results show that the company should implement the joint optimisation model at the tactical planning level to improve the shipping capacity utilisation rather than the sequential model used in the current practice. Repositioning empty containers also need to be considered jointly with the nonempty container flow at the tactical planning level. Some important managerial insights into the operational and business processes are gained.     

Optimal container ship size: a global cost minimization approach

ABSTRACT

Currently, the best container ship size in a service is determined mainly by the liner operator, considering only the economies of scale of ships. Its external diseconomies to the ports and shippers are usually not considered in the decision-making process, which may reduce the overall efficiency and lead to global nonoptimality. This study incorporates the cost to the shipping companies at the main lines, ports, and feeder services, as well as the external costs to shippers and ports in a hub-and-spoke network, and determines the best ship size and the number of weekly services to minimize the overall costs. The external cost to the shippers in the feeder ports is assumed to be proportional to the feeder cost, and a sensitivity analysis is provided. The maximum container ship size is estimated according to different levels of freight demand. A numerical analysis shows that the optimal size should be smaller than the current biggest container ships in service.     

Vertical integration and its implications to port expansion

ABSTRACT

Over the years many shipping lines have established terminal operation companies, with some set up as independent firms. However, port authorities and local governments have not always welcomed external investment and control with open arms. The economic implications and each stakeholder’s best strategies remain unclear. This study develops an analytical model in order to study the effects of vertical integration, with a focus on shipping lines’ investment in ports’ capacity. Modelling results suggest that vertical integration between terminal operator and a shipping line leads to higher port capacity, port charge, market output and consumer surplus. It also reduces delay costs. All these results suggest that vertical integration can be an important source of synergy for the maritime industry. Although vertical integration increases the participating carrier’s output at the expenses of non-integrating rival shipping firms, our numerical analysis suggests that the overall social welfare is likely to increase. Preliminary empirical tests confirm that vertically integrated ports handle more traffic volumes and are associated with better infrastructure and equipment. Therefore, port authorities and government regulators should carefully review the market competition status as well as port expansion plans.     

Modelling cyclic container freight index using system dynamics

ABSTRACT

This paper investigates the cyclical nature of container shipping market represented by a containerized freight index and proposes a predictive cyclical model of the market. In contrast to the traditional spectral analysis (univariate), system dynamics reflect the drivers of the market in both supply and demand side, and therefore, it is a multi-variate system equilibrium approach consisting of various causal spillovers from sub-components of the market. This study is the first to analyze the cycle of container market using system dynamics. By utilizing system dynamics cyclicality approach, one-step ahead predictions are generated for monthly containerized freight index and compared to conventional benchmarks for post-sample validation. Our study can also help policymakers and shipping liners for better management and invest timing of container ship.     

A risk assessment model with systematical uncertainty treatment for container shipping operations

ABSTRACT

The substantial adverse effects of risk factors on container shipping and logistics promoted a deep integration of risk analysis into the decision-making process. This paper aims to develop a well-grounded quantitative model to operational risk in a container shipping context. Considering uncertainty as a primary component of the risk concept, methods were employed in an inter-complementary manner to enable not only a sense of foreseeability but also a deeper look into the weaknesses of the knowledge base. The intersubjectivity of the input extraction process was supported by the Evidential Reasoning (ER) algorithm. Risks are then assessed based on a Fuzzy Rules Bayesian Network (FRBN) model with a 2-level parameter structure before meaningful interpretations can be derived through a new risk mapping approach. Besides an illustrative case study, the model was tested by sensitivity analysis and an examination of multiple validity claims.     

A simulation model for gate operations in multi-purpose cargo terminals

ABSTRACT

A multi-purpose cargo terminal in a seaport contains necessary infrastructure to handle different types of cargo, such as container, dry bulk, general bulk, and Ro-Ro. Since such terminals generally have dedicated areas and equipment for different types of cargo, berth, and yard operations for each type of cargo can be considered separate. On the other hand, trucks that carry all types of cargo use the same gate structure to enter and leave the terminal. Therefore, a method to superimpose the traffic that is caused by different types of cargo is needed for the planning of gate investments and operations. Consequently, this paper has developed a simulation model for a multi-purpose terminal to estimate the gate traffic and determine the necessary gate infrastructure, so that it can be used as a decision support tool for terminal planners and operational managers.     

Empty container repositioning in liner shipping1

The efficient and effective management of empty containers is an important problem in the shipping industry. Not only does it have an economic effect, but it also has an environmental and sustainability impact, since the reduction of empty container movements will reduce fuel consumption and reduce congestion and emissions. The purposes of this paper are: to identify critical factors that affect empty container movements; to quantify the scale of empty container repositioning in major shipping routes; and to evaluate and contrast different strategies that shipping lines, and container operators, could adopt to reduce their empty container repositioning costs. The critical factors that affect empty container repositioning are identified through a review of the literature and observations of industrial practice. Taking three major routes (Trans-Pacific, Trans-Atlantic, Europe–Asia) as examples, with the assumption that trade demands could be balanced among the whole network regardless the identities of individual shipping lines, the most optimistic estimation of empty container movements can be calculated. This quantifies the scale of the empty repositioning problem. Depending on whether shipping lines are coordinating the container flows over different routes and whether they are willing to share container fleets, four strategies for empty container repositioning are presented. Mathematical programming is then applied to evaluate and contrast the performance of these strategies in three major routes.     

Modelling and optimisation of online container stacking with operational constraints

Container transportation plays a critical role in the global shipping network and container terminals need to improve their operations to increase efficiency. Storage yard of a container terminal is a temporary area where the containers stay until they are shipped to their next destination. We concentrate on increasing the efficiency of the storage yard by developing online stacking policies for each incoming container. An unproductive move of a container, performed to reach another container stored underneath, is called reshuffling. The objective in container stacking problem is to minimise the number of reshuffles, thereby increasing the efficiency of terminal operations. Additional weight-related operational constraints bring additional complexity to the online stacking decisions. We propose a mathematical model for the optimal online assignment of an incoming export, transit, import or empty container. We also propose an optimal online stacking policy and compare it with a random policy through simulation. Additionally, lower bounds for the performance measures are obtained through simulation by relaxing the operational constraints of the problem in a third stacking policy. We present and discuss the computational results in terms of four main performance measures.     

An ERP approach for container terminal operating systems

The major characteristics of ERP (Enterprise Resource Planning) are an enterprise-wide system that covers all the business functions and information resources, integrated database, built-in best industry practice, packaged software and open architecture. ERP enables reduction of system development time, flexibility, standardization of workflow and effective business planning capability. ERP is mainly for the manufacturing industry. However, the principles of ERP can also be applied to container terminal operating systems. This paper presents an ERP system approach for a container terminal. It has clustered the workflow of a container terminal and analysed the business process to generate the best workflows. The integrated database is designed to eliminate redundancy and keep integration. The core of ERP for container terminal is the planning facility such as berth planning and yard planning. The planning capability is very tightly coupled with data flow from client entities such as shipping companies. The ERP can handle the existing problems of container terminal operation that are mainly caused by lack of integration of a whole information resource in a container terminal, ad-hoc and poor planning capability, disconnected and incorrect data from client companies. The ERP approach can not only resolve the problems of container terminals but also promote adoption of information systems for container terminals in the world that have not yet implemented terminal operating systems.     

An ERP approach for container terminal operating systems

The major characteristics of ERP (Enterprise Resource Planning) are an enterprise-wide system that covers all the business functions and information resources, integrated database, built-in best industry practice, packaged software and open architecture. ERP enables reduction of system development time, flexibility, standardization of workflow and effective business planning capability. ERP is mainly for the manufacturing industry. However, the principles of ERP can also be applied to container terminal operating systems. This paper presents an ERP system approach for a container terminal. It has clustered the workflow of a container terminal and analysed the business process to generate the best workflows. The integrated database is designed to eliminate redundancy and keep integration. The core of ERP for container terminal is the planning facility such as berth planning and yard planning. The planning capability is very tightly coupled with data flow from client entities such as shipping companies. The ERP can handle the existing problems of container terminal operation that are mainly caused by lack of integration of a whole information resource in a container terminal, ad-hoc and poor planning capability, disconnected and incorrect data from client companies. The ERP approach can not only resolve the problems of container terminals but also promote adoption of information systems for container terminals in the world that have not yet implemented terminal operating systems.     

Strategic fleet size planning for maritime refrigerated containers

In the present economic climate, it is often the case that profits can only be improved, or for that matter maintained, by improving efficiency and cutting costs. This is particularly notorious in the shipping business, where it has been seen that the competition is getting tougher among carriers, thus alliances and partnerships are resulting for cost effective services in recent years. In this scenario, effective planning methods are important not only for strategic but also operating tasks, covering their entire transportation systems. Container fleet size planning is an important part of the strategy of any shipping line. This paper addresses the problem of fleet size planning for refrigerated containers, to achieve cost-effective services in a competitive maritime shipping market. An analytical model is first discussed to determine the optimal size of an own dry container fleet. Then, this is extended for an own refrigerated container fleet, which is the case when an extremely unbalanced trade represents one of the major investment decisions to be taken by liner operators. Next, a simulation model is developed for fleet sizing in a more practical situation and, by using this, various scenarios are analysed to determine the most convenient composition of refrigerated fleet between own and leased containers for the transpacific cargo trade.