Service quality––developing a service quality index in the provision of commercial bus contracts

The measurement of service quality continues to be a challenging research theme and one of great practical importance to service providers and regulatory agencies. The key challenges begin with the identification of the set of potentially important dimensions of service quality perceived by passengers, current and potential. We then have to establish a way of measuring each attribute and identifying their relative importance in the overall calculation of satisfaction associated with existing service levels. Once a set of relevant attributes has been identified, this information can be integrated into programs such as monitoring and benchmarking, and even in contract specification. This paper, building on earlier research by the authors, investigates ways of quantifying service quality and comparing the levels within and between bus operators. The importance of establishing suitable market segments and the need to scale the service quality index for each operator to make meaningful comparisons is highlighted.     

Modelling user satisfaction in public transport systems considering missing information

Collecting data to obtain insights into customer satisfaction with public transport services is very time-consuming and costly. Many factors such as service frequency, reliability and comfort during the trip have been found important drivers of customer satisfaction. Consequently, customer satisfaction surveys are quite lengthy, resulting in many interviews not being completed within the aboard time of the passengers/respondents. This paper questions as to whether it is possible to reduce the amount of information collected without a compromise on insights. To address this research question, we conduct a comparative analysis of different Ordered Probit models: one with a full list of attributes versus one with partial set of attributes. For the latter, missing information was imputed using three different methods that are based on modes, single imputations using predictive models and multiple imputation. Estimation results show that the partial model using the multiple imputation method behaves in a similar way to the model that is based on the full survey. This finding opens an opportunity to reduce interview time which is critical for most customer satisfaction surveys.

     

Drivers of customer satisfaction with public transport services

This paper aims to improve the understanding of the drivers of customer satisfaction with public transport (PT). The methodology provides a relevant contribution to the previous studies since it highlights the complex interaction between the level and composition of satisfaction, negative social safety experiences (NSSEs), urban settings, and the PT mode used.Overall, PT users see the service attributes on-time performance, travel speed, and service frequency as the most important, followed by personnel/driver behaviour and vehicle tidiness. A generic policy aimed at achieving these attributes may yield favourable results with respect to satisfaction.Further, we demonstrate the influence of differences in customer characteristics on satisfaction. A policy aimed at increasing the service frequency and putting new vehicles into operation will probably lead specifically to more satisfied older people (>65), passengers travelling by regional train, and people living in dense urban areas.These findings may be of help to PTAs intending to exert an influence on the actions of PT operators, for instance by using them as a measuring rod in incentive contracts.     

Assessing Service Quality,Switching Costs and Customer Loyalty in Home‐Delivery Services in Taiwan

Abstract

This study empirically investigated service quality, switching costs and customer loyalty from home‐delivery services' customers' perceptive. With regard to service quality attributes, findings indicated that customers were most satisfied with ‘range of delivery’, followed by ‘seldom loses parcels’, ‘invoice accuracy’, ‘prompt and reliable collection’ and ‘delivery by due time’. They were least satisfied with competitiveness of price. A structural equation modelling (SEM) approach was employed to analyse the impact of service quality and switching costs on customer loyalty from customers' perspective. Results revealed that service quality positively influenced switching costs and customer loyalty, and switching costs had a positive effect on customer loyalty. Investigation of the moderating effect of switching costs on the relationship between service quality and customer loyalty indicated that it was significantly important. Theoretical and practical implications of the findings for firms providing home‐delivery services are discussed.     

Differences in air passengers’ buying behaviour: findings from Korean and Australian international passengers

Abstract

This paper investigates how air passengers’ expectations, ticket price, airline service quality, value, passenger satisfaction and airline image determine their buying behaviour. To test the conceptual frameworks, path analysis was applied to data collected from Korean and Australian international passengers to examine differences between these two groups. Further analyses were undertaken on different passenger segments between national and foreign airline passengers. The results of the path analysis reveal that air passengers’ buying behaviour differs significantly between Korean and Australian international passengers. Results also reveal that the determinants of air passengers’ buying behaviour differ by airlines.     

An exploratory analysis of observed and latent variables affecting intercity train service quality in developing countries

Transportation - Service quality (SQ) and customer satisfaction as perceived by 1037 passengers on intercity train services in Bangladesh were examined using structural equation modeling to explain...     

Access to railway stations and its potential in increasing rail use

The propensity to travel by rail, and not, for example by car, can be considered to be a factor of the rail service offered, the access to it and the characteristics of the population served. Efforts to increase rail use usually focus on the rail service itself while the accessibility of the rail network receives less attention. In this context, the paper has two broad aims. First, to evaluate how important the ‘access-to-the-station’ part of a rail journey is to passengers in their overall satisfaction with the rail journey and second, to investigate the balance between characteristics of the service, the access to it and the population served in determining rail use in different parts of the rail network. The analysis is carried out for the Netherlands. To achieve the first aim, we use the Dutch Railways customer satisfaction survey and apply principal component analysis and derived importance techniques to assess the relative importance of accessibility in determining the overall satisfaction with the rail journey. For the second aim, we use regression analysis to explain, at the Dutch postcode level, the propensity to use rail. We find that satisfaction with the level and quality of the access to the station is an important dimension of the rail journey which influences the overall satisfaction from that journey and that the quality and level of accessibility is an important element in explaining rail use. The conclusion reached is that in many parts of the rail network improving and expanding access services to the railway station can substitute for improving and expanding the services provided on the rail network and that it is probably more cost efficient when the aim is to increase rail use. These parts of the network are mainly in the periphery where the current level of rail service is relatively low.     

Willingness to Pay for Airline Service Quality

Abstract

This paper looks at estimated valuations of some service‐quality attributes in an airline choice context using stated preferences methods. The analysis is based on information obtained in the most important route connecting the Canary Islands with the Iberian Peninsula: Gran Canaria–Madrid, and tries to contribute to the body of knowledge in this area, given the relatively few studies of the monetary valuations of air travel regarding level‐of‐service attributes. A feature of this analysis is the examination of variations in values according to different characteristics of the service, such as price, penalties for changes in the ticket, legroom, food, etc.; the currently experienced level of the attribute, and various socio‐economic factors that affect the characteristics of the trip and passengers. In addition, the important issue of added value regarding different attributes is addressed, obtaining the willingness‐to‐pay for different improvements of service quality. A further analysis is made about how taste heterogeneity (market segments) affects these values. Results from the stated preference experiment and the market value of some comparable service are also compared. Finally, the paper brings together evidence from other studies and compares them with the findings obtained herein.     

Analyzing the gap between the QOS demanded by PT users and QOS supplied by service operators

This research evaluated the effectiveness of tendered bus public transportation (PT) in improving the attractiveness of that service in order to promote sustainable mobility. This was accomplished by characterizing the gap between the quality of service (QOS) supplied by contract regimes and that which is demanded by passengers. Analysis of a customer satisfaction survey aimed at bus users provided insight into their ranking of 14 QOS parameters while 13 active service contracts were analyzed for their impact on QOS. In-depth interviews with relevant experts completed the complex narrative that is Israel’s policy of privatization in PT. Both qualitative and quantitative analyses helped identify those QOS parameters most in demand by passengers and impacted by contracts. The results show that the gap is minimal, high demand parameters receive increased priority in contracts. In addition this research documented an evolution in the method contracts employed to provide QOS. Late model contracts define an increasingly higher minimum QOS; but also strongly limit the operator’s ability to make service changes. This is a trend which should improve QOS in Israel but reduce the incentive for operator enacted QOS initiatives. Despite its obvious success to date, it might be time to change again the contract regime for the provision of competitive bus services in Israel.     

Methodology to determine service delivery levels for public transportation

When designing transit services, the Level-of-Service concept has been widely used by transport planners and service providers to assess the service quality of an existing transit system. In addition to the service quality assessment, service providers also need to estimate the service levels that will satisfy a maximum number of users and potential users, across all socio-economic groups, so as to maximize patronage. This paper demonstrates a method using the concept of ‘user satisfaction levels’ and their ‘zone of tolerance’, along with total utility and marginal utility for service providers, to provide a range of service delivery levels for individual transit service attributes in the city of Kolkata. This range of service levels provides a guideline for service providers within which they can consider making an improvement in service level. However, the final decision on service improvement is an outcome of both financial and infrastructural feasibility.     

Passenger experience with quality-enhanced bus service: the tyne and wear ‘superoute’ services

This paper investigates the role that enhanced service quality introduced into a deregulated market has in improving the experience of bus travel by a sample of passengers in the Tyne and Wear area of England. A generalised ordered choice (GOC) model that accounts for preference heterogeneity through random parameters, as well as heteroscedasticity in unobserved variance, and random parameterisation of thresholds, is implemented to identify sources of influence on the overall experience of bus travel in the presence and absence of the quality-enhanced treatment of service. The GOC model is contrasted with a standard ordered logit model, and the marginal effects associated with the preferred GOC model are derived for each influencing attribute, taking into account the various ways in which each influence contributes to the utility associated with each level of bus experience. The paper supports a view that the introduction of quality improvements, via a Quality Bus Partnership, does contribute non-marginally to an increase in a positive bus experience, and signals a way forward through cooperative intervention, to grow patronage. Knowing which attributes successfully deliver a more positive experience (and those that do not) means that resources are effectively targeted at the aspect of service provision which will increase patronage and therefore revenues, satisfying the objectives of both the bus operator and the local authority partner.     

Structural equation modeling of user satisfaction of bus transit service quality based on stated preferences and latent variables

Few studies have been conducted on the service quality (SQ) of bus transit in developing countries. This paper presents a structural equation modeling (SEM) approach to identifying the relationships among major attributes that affect the SQ of bus transit in the city of Dhaka in Bangladesh. Specifically, 22 bus transit SQ attributes, drawn from 655 questionnaires, are used to develop different SEM models for the city. Along with stated preferences, the effect of three latent variables on SQ is analyzed. Among the developed models, the best model is selected by using different statistical approaches. With the best model, selected attributes are rated according to their relative importance on SQ. Acknowledging limited resources of a developing nation, this study gives a clear way ahead to planners, operating companies and transport managers to design appropriate transport policies which will ensure more effective services to current bus users as well as attracting new passengers.     

Passengers’ Perceived Service Quality of City Buses in Taipei: Scale Development and Measurement

Abstract

To understand fully passengers’ perceptions and expectations of the bus service quality in Taipei, business managers and governmental agencies must seek a proper scale that can reflect passengers’ opinions accurately. This study develops and tests a service quality scale designed for a city bus transit system in Taipei. Churchill’s paradigm and a focus group interview were combined into a multistage scale development procedure. Based on the procedure, Taipei city buses were selected as the example, for which a service quality scale was developed. The final scale contains four dimensions and 20 items. These four dimensions are ‘interaction with passengers’, ‘tangible service equipment’, ‘convenience of service’ and ‘operating management support’. Finally, the results of scale development and the managerial applications of the service quality scale for the city transit system are discussed.     

Evaluating web site service quality in public transport: Evidence from Taiwan High Speed Rail

More and more public transport system passengers plan their trips by using website services. The passengers’ perceived service quality of a website plays a crucial role in recognizing the satisfaction of a transportation service chain. This study aims to investigate the passengers’ perception of electronic service quality (e-SQ) delivery through the Taiwan High Speed Rail’s (THSR) website, by adopting the Rasch measurement model to measure a subjective latent construct: perceived e-SQ. The Rasch model can compare person parameters with item parameters, which are then subjected to a logarithmic transformation along a logit scale to clearly identify which e-SQ measurement items are appreciated by certain passengers. Analytical results show substantial differences between the perceived e-SQ of various personal characteristics such as age, income, and trip types. Empirical results also demonstrate that passengers are most satisfied with the website’s accuracy of information and introduction to the THSR stations’ surrounding area, but are not satisfied with instructions when a transaction fails as well as the carriage layout of the THSR. Our analytical results also identify which service items lead to the perceived e-SQ difference between business trip and leisure trip passengers. The relationship between the two main attribute dimensions – quality of transportation information provided and quality of website services – are also further examined. The empirical results can help a transportation system service operator to better understand how passengers perceive e-SQ and to suggest what should be improved.     

Assessing the quality of intercity road transportation of passengers: An exploratory study in Brazil

In Brazil, buses represent the main mode of public transportation. However, in recent years intercity and interstate bus companies have been facing a growing competition with other forms of transportation such as bus companies competitors, illegal transportation companies, chartered buses, and, more recently, air companies. In this scenario characterized by growing competition, it is essential to evaluate the quality of road transportation of passengers. In order to contribute to the analysis of this issue, this paper presents a methodological approach to assess the quality of intercity road transportation of passengers, according to the customers’ perspective. By conducting a case study in a city of almost 500,000 inhabitants from the interior of Rio de Janeiro, an Importance–Satisfaction Analysis (ISA) and an assignment procedure were used in order to obtain: (i) the main factors (criteria) that influence the quality of service intercity road transportation of passengers, (ii) the importance degree of criteria related to road transportation of passengers, (iii) the satisfaction of the users of road transportation under the considered criteria, (iv) the critical criteria/items, and (v) the categories which best represent the quality of service intercity road transportation according to the passengers’ perspective. Finally, several possible corrective actions to improve the quality of services considering each critical item/criterion were highlighted and special recommendations were done for the critical process (ticket sales).     

基于顾客价值的汽车销售企业顾客满意度指标体系研究

文章采用顾客价值及层次分析法、专家赋权法、顾客赋权法等多种决策理论方法,结合广西汽车销售市场特点,建立汽车销售企业顾客满意度指标评价体系,对购车顾客满意度进行定性及定量分析,为广西汽车销售企业客观评价顾客满意度及制定更具针对性的产品服务改进策略提供方法依据.     

Characterizing,measuring, and managing transit service quality

Recent studies to evaluate the quality of transit service are generating a good amount of renewed interest in an old idea, the passenger's perspective; this new interest stems from recognizing that transit service quality should be characterised, measured, and managed by parameters capturing both passenger and transit operator perspectives. However, although the selected parameters are user‐oriented in their input, the output may not be as user‐oriented as considered, and the number or the percentage of passengers is often neglected. As a result, the findings are often misleading because the perspectives of transit operators dominate. Therefore, academics and practitioners must rethink their strategies of quality analysis of public transportation by stressing more on the role of passengers. These challenges are addressed in this paper with a practical, simple, and holistic framework, for Transit Quality (TRANSQUAL). This framework provides for the involvement of all stakeholders in the characterisation, measurement, and management of the stages of quality monitoring, which is jointly analyzed at different planning levels. In the characterization stage, the framework supports the selection of parameters to be monitored. The measurement stage sets and measures four quality areas in terms of percentage of passengers who expect a predefined level of service, for whom the service is designed, who receive the planned service, and who perceive the service as delivered. The management stage computes the differences between these percentages, points out criticalities, and recommends corrective actions. These stages are investigated in‐depth, integrated, and discussed in a real‐life case study. Copyright © 2016 John Wiley & Sons, Ltd.     

How to Capture the Passengers’ Point of View on a Transit Service through Rating and Choice Options

Abstract

In this paper, a methodology for capturing the transit passenger’s point of view by using both rating and choice options is proposed. For this purpose, some discrete choice logit models are introduced; the models allow the probability of choice of some alternative transit services to be calculated, and the importance of each service aspect to be determined. The models are calibrated by using data collected by a survey in which a stated preferences experiment was proposed to a sample of passengers, and some judgements were expressed by them about their transit services, in terms of perceptions and expectations. The introduced methodology provides a relevant contribution from a practical viewpoint because it allows the identification of the most important aspects on overall service quality; it is useful to the transit operators for measuring service quality and for investing on the various service aspects in order to effectively improve transit services.     

Inferring patterns in the multi-week activity sequences of public transport users

The public transport networks of dense cities such as London serve passengers with widely different travel patterns. In line with the diverse lives of urban dwellers, activities and journeys are combined within days and across days in diverse sequences. From personalized customer information, to improved travel demand models, understanding this type of heterogeneity among transit users is relevant to a number of applications core to public transport agencies’ function. In this study, passenger heterogeneity is investigated based on a longitudinal representation of each user’s multi-week activity sequence derived from smart card data. We propose a methodology leveraging this representation to identify clusters of users with similar activity sequence structure. The methodology is applied to a large sample (n = 33,026) from London’s public transport network, in which each passenger is represented by a continuous 4-week activity sequence. The application reveals 11 clusters, each characterized by a distinct sequence structure. Socio-demographic information available for a small sample of users (n = 1973) is combined to smart card transactions to analyze associations between the identified patterns and demographic attributes including passenger age, occupation, household composition and income, and vehicle ownership. The analysis reveals that significant connections exist between the demographic attributes of users and activity patterns identified exclusively from fare transactions.