Meeting points in ridesharing: A privacy-preserving approach

Nowadays, problems of congestion in urban areas due to the massive usage of cars, last-minute travel needs and progress in information and communication technologies have fostered the rise of new transportation modes such as ridesharing. In a ridesharing service, a car owner shares empty seats of his car with other travelers. Recent ridesharing approaches help to identify interesting meeting points to improve the efficiency of the ridesharing service (i.e., the best pick-up and drop-off points so that the travel cost is competitive for both driver and rider). In particular, ridesharing services, such as Blablacar or Carma, have become a good mobility alternative for users in their daily life. However, this success has come at the cost of user privacy. Indeed in current’s ridesharing services, users are not in control of their own data and have to trust the ridesharing operators with the management of their data.In this paper, we aim at developing a privacy-preserving service to compute meeting points in ridesharing, such that each user remains in control of his location data. More precisely, we propose a decentralized architecture that provides strong security and privacy guarantees without sacrificing the usability of ridesharing services. In particular, our approach protects the privacy of location data of users. Following the privacy-by-design principle, we have integrated existing privacy enhancing technologies and multimodal shortest path algorithms to privately compute mutually interesting meeting points for both drivers and riders in ridesharing. In addition, we have built a prototype implementation of the proposed approach. The experiments, conducted on a real transportation network, have demonstrated that it is possible to reach a trade-off in which both the privacy and utility levels are satisfactory.     

“Not just a taxi”? For-profit ridesharing,driver strategies,and VMT

The spread of GPS-based location services using smartphone applications has led to the rapid growth of new startups offering smartphone-enabled dispatch service for taxicabs, limousines, and ridesharing vehicles. This change in communicative technology has been accompanied by the creation of new categories of car service, particularly as drivers of limousines and private vehicles use the apps to provide on-demand service of a kind previously reserved for taxicabs. One of the most controversial new models of car service is for-profit ridesharing, which combines the for-profit model of taxi service with the overall traffic reduction goals of ridesharing. A preliminary attempt is here made at understanding how for-profit ridesharing compares to traditional taxicab and ridesharing models. Ethnographic interviews are drawn on to illustrate the range of motivations and strategies used by for-profit ridesharing drivers in San Francisco, California as they make use of the service. A range of driver strategies is identified, ranging from incidental, to part-time, to full-time driving. This makes possible a provisional account of the potential ecological impacts of the spread of this model of car service, based on the concept of taxicab efficiency, conceived as the ratio of shared versus unshared miles driven.     

Pricing scheme design of ridesharing program in morning commute problem

This paper examines the dynamic user equilibrium of the morning commute problem in the presence of ridesharing program. Commuters simultaneously choose departure time from home and commute mode among three roles: solo driver, ridesharing driver, and ridesharing rider. Considering the congestion evolution over time, we propose a time-varying compensation scheme to maintain a positive ridesharing ridership at user equilibrium. To match the demand and the supply of ridesharing service over time, the compensation scheme should be set according to the inconvenience cost functions and the out-of-pocket cost functions. When the price charged per time unit is higher than the inconvenience cost per time unit perceived by the ridesharing drivers, the ridesharing participants will travel at the center of peak hours and solo drivers will commute at the two tails. Within the feasible region with positive ridership, the ridesharing program can reduce the congestion and all the commuters will be better off. To support system optimum (SO), we derive a time-varying toll combined with a flat ridesharing price from eliminating queuing delay. Under SO toll, the ridesharing program can attract more participants and have an enlarged feasible region. This reveals that the commuters are more tolerant to the inconvenience caused by sharing a ride at SO because of the lower travel time. Compared with no-toll equilibrium, both overall congestion and individual travel cost are further reduced at SO.     

The influence of employer ridesharing programs on employee mode choice

Employer ridesharing programs and employee mode choice were analyzed using Southern California data. Problems in estimating the costs and benefits of employer ridesharing programs were identified. Surveyed firms used a wide variety of information to estimate employee mode split internally. Virtually all surveyed firms offered free or subsidized parking to some or all of their employees. Few responding firms estimated the cost of providing employee parking accurately, if at all. Despite these significant data limitations, factors influencing firm choice of employer ridesharing program components were identified. The influence of employer ridesharing programs on employee mode choice was modeled using weighted least squares logit regression analysis. Firm size was foung to be the single most important variable identified in the analysis. Larger firms were more likely to offer ridesharing incentives to their empolyees, and to report direct employer benefits from ridesharing. Alternative work hours hindered the formation of ridesharing arrangements in some cases. Relatively few firms promoted ridesharing on a purely voluntary basis. A private market for employer ridesharing services was found to exist, however. Personalized matching assistance may be a critical factor in developing more effective employer ridesharing programs. Parking pricing and supply control measures probably would have a larger impact on employee mode split overall. Parking management faces severe obstacles in implementation, some of which might be overcome through the more extensive provision of ridesharing services, such as personalized matching assistance. to employees at specific employment sites by their employers.     

Ridesharing: The state-of-the-art and future directions

Although ridesharing can provide a wealth of benefits, such as reduced travel costs, congestion, and consequently less pollution, there are a number of challenges that have restricted its widespread adoption. In fact, even at a time when improving communication systems provide real-time detailed information that could be used to facilitate ridesharing, the share of work trips that use ridesharing has decreased by almost 10% in the past 30 years.In this paper we present a classification to understand the key aspects of existing ridesharing systems. The objective is to present a framework that can help identify key challenges in the widespread use of ridesharing and thus foster the development of effective formal ridesharing mechanisms that would overcome these challenges and promote massification.     

Impact of high occupancy vehicle lanes on carpooling behavior

High occupancy vehicle lanes have become an integral part of regional transportation planning. Their purpose is to increase ridesharing by offering a travel time advantage to multiple occupant vehicles. This paper examines the extent to which an HOV facility increases ridesharing. Using data from the Route 55 HOV facility in Orange Country, California, changes in the carpooling rate on Route 55 are compared to that of a control group of freeway commuters. The analysis shows that the carpooling rate among peak period commuters, and particularly those who use the entire length of the facility, has increased. However, there has been no significant increase in ridesharing among the entire population of Route 55 commuters. Results suggest that barriers to increased ridesharing are formidable, that travel time savings must be large in order to attract new carpoolers, and that further increases in capooling will likely require development of extensive HOV lane systems.     

A traffic assignment model for a ridesharing transportation market

A nascent ridesharing industry is being enabled by new communication technologies and motivated by the many possible benefits, such as reduction in travel cost, pollution, and congestion. Understanding the complex relations between ridesharing and traffic congestion is a critical step in the evaluation of a ridesharing enterprise or of the convenience of regulatory policies or incentives to promote ridesharing. In this work, we propose a new traffic assignment model that explicitly represents ridesharing as a mode of transportation. The objective is to analyze how ridesharing impacts traffic congestion, how people can be motivated to participate in ridesharing, and, conversely, how congestion influences ridesharing, including ridesharing prices and the number of drivers and passengers. This model is built by combining a ridesharing market model with a classic elastic demand Wardrop traffic equilibrium model. Our computational results show that (i) the ridesharing base price influences the congestion level, (ii) within a certain price range, an increase in price may reduce the traffic congestion, and (iii) the utilization of ridesharing increases as the congestion increases. Copyright © 2014 John Wiley & Sons, Ltd.     

The ambivalence of ridesharing

Ridesharing is quite a popular topic of discussion among transport authority personnel. It is perceived to be a viable alternative to classical modes of transportation, and receives a great deal of political support from transport planners. However, not much objective information is available on ridesharing behaviors. We use travel survey data to study the evolution of the ridesharing market in an urban area. Our study is based on data from four large-scale OD surveys conducted in the Greater Montreal Area (1987, 1993, 1998 and 2003). In the latest survey conducted in Montreal, car passengers were asked to identify the driver who gave them the opportunity to travel in this way. Their answers were classified according to the type of driver; for instance, a member of their household, a neighbor or a co-worker. We use this information to calibrate a model matching car passengers and car drivers belonging to the same household. This will be referred to as IHHR (intra-household ridesharing). Preliminary results reveal that approximately 70% of all trips made by car passengers are the result of IHHR. Furthermore, around 15% of those trips are questionable, in that they were exclusively generated for another individual’s purposes, consequently generating an additional trip for the journey back home. Moreover, this percentage increased over time. Objective data regarding ridesharing and its evolution in an urban area will undoubtedly help decision makers gain a clearer profile of this means of travel and help to realign attitudes on the issue.

Stochastic optimization approach for the car placement problem in ridesharing systems

With the increasing fuel prices and the pressure towards greener modes of transportation, ridesharing has emerged as an alternative to private car ownership and public transportation. In this paper, we focus on a common destination ridesharing system which is of interest in large organizations such as companies and government offices. Particularly, such organizations are looking at using company owned vehicles to offer a ridesharing service by which employees carpool to work thus leading to several benefits that include decreasing pressure on on-campus parking spaces, lowering localized on-campus congestion, in addition to offering a greener transportation mode while lowering transportation costs for employees. Based on discussions with our industry partners, optimizing the distribution of limited number of company vehicles while insuring robustness against unlikely vehicle unavailability is of critical importance. Thus in this paper, we present a stochastic mixed integer programming model to optimize the allocation of shared vehicles to employees while taking into account the unforeseen event of vehicle unavailability which would require some participants to take own vehicles or rerouting of existing vehicles. Since solving the proposed model to optimality is computationally challenging for problems of large sizes, we also propose a heuristic that is capable of finding good quality solutions in limited computational time. The proposed model and heuristic are tested on several instances of varying sizes showing the computational performance. Finally, a test case based on the city of Rome, Italy is presented and insights related to vehicle distribution and travel time savings are discussed.     

The carbon footprint of business travel in the knowledge-intensive service sector

We explore the travel needs and patterns, and the corresponding carbon footprint, of small service organizations during different phases of knowledge-intensive business processes, and compare the results with the priorities given to travel-related goals by staff. We apply a combination of focus group data, mobile positioning, and individual follow-up interviews as study methods. The need for physical travel is determined by a combination of the perceived potential for knowledge creation and transfer offered by each trip, the strength of interpersonal relationships in business networks, and the significance of the travel goal in terms of economic sustainability. The priorities given to travel goals reflect the environmental load of business travel only in domestic contexts, where executing core business processes accounted for the highest carbon footprint. We propose the ways in which the management of business interactions could take into account sociotechnical environment and social recognition of low-carbon communication and travel modes.     

Of “white crows” and “cash savers:” A qualitative study of travel behavior and perceptions of ridesharing in Denmark

Based on original research collected through semi-structured research interviews and five focus groups throughout Denmark, this study explores Danish perceptions about ad hoc, acquaintance-based, and organization-based ridesharing (“carpooling”). Using a grounded, qualitative factor analysis approach, it investigates the elements that influence the adoption (and non-adoption) of ridesharing and identifies market segments and business models that may enable planners to overcome existing barriers. The article finds that Danish drivers and commuters appear to be split on the topic. Negative perceptions reported by respondents include lack of availability and difficulty finding rides, viewing ridesharing as unsafe or unsecure, and expectations of social awkwardness, among others. Positive perceptions reported include cost savings compared to public and private transport, greater flexibility of travel times, and the ability to socialize with vehicle occupants. These contrasting views lead us to conclude that existing theories and models of ridesharing behavior may need to be fundamentally rethought, both in Denmark and possibly elsewhere. Our results also suggest that ridesharing efforts framed around climate change or environmental sustainability will not likely be successful in Denmark.     

Exploring the capacity of social media data for modelling travel behaviour: Opportunities and challenges

In the past few years, the social science literature has shown significance attention to extracting information from social media to track and analyse human movements. In this paper the transportation aspect of social media is investigated and reviewed. A detailed discussion is provided about how social media data from different sources can be used to indirectly and with minimal cost extract travel attributes such as trip purpose, mode of transport, activity duration and destination choice, as well as land use variables such as home, job and school location and socio-demographic attributes including gender, age and income. The evolution of the field of transport and travel behaviour around applications of social media over the last few years is studied. Further, this paper presents results of a qualitative survey from travel demand modelling experts around the world on applicability of social media data for modelling daily travel behaviour. The result of the survey reveals positive view of the experts about usefulness of such data sources.     

Automating a framework to extract and analyse transport related social media content: The potential and the challenges

Harnessing the potential of new generation transport data and increasing public participation are high on the agenda for transport stakeholders and the broader community. The initial phase in the program of research reported here proposed a framework for mining transport-related information from social media, demonstrated and evaluated it using transport-related tweets associated with three football matches as case studies. The goal of this paper is to extend and complement the previous published studies. It reports an extended analysis of the research results, highlighting and elaborating the challenges that need to be addressed before a large-scale application of the framework can take place. The focus is specifically on the automatic harvesting of relevant, valuable information from Twitter. The results from automatically mining transport related messages in two scenarios are presented i.e. with a small-scale labelled dataset and with a large-scale dataset of 3.7 m tweets. Tweets authored by individuals that mention a need for transport, express an opinion about transport services or report an event, with respect to different transport modes, were mined. The challenges faced in automatically analysing Twitter messages, written in Twitter’s specific language, are illustrated. The results presented show a strong degree of success in the identification of transport related tweets, with similar success in identifying tweets that expressed an opinion about transport services. The identification of tweets that expressed a need for transport services or reported an event was more challenging, a finding mirrored during the human based message annotation process. Overall, the results demonstrate the potential of automatic extraction of valuable information from tweets while pointing to areas where challenges were encountered and additional research is needed. The impact of a successful solution to these challenges (thereby creating efficient harvesting systems) would be to enable travellers to participate more effectively in the improvement of transport services.     

Ridesharing in North America: Past,Present, and Future

Since the late 1990s, numerous ridematching programmes have integrated the Internet, mobile phones, and social networking into their services. Online ridematching systems are employing a range of new strategies to create “critical mass”: (1) regional and large employer partnerships, (2) financial incentives, (3) social networking to younger populations, and (4) real-time ridematching services that employ “smartphones” and automated ridematching software. Enhanced casual carpooling approaches, which focus on “meeting places”, are also being explored. Today, ridesharing represents approximately 8–11% of the transportation modal share in Canada and the USA, respectively. There are approximately 638 ridematching programmes in North America. Ridesharing's evolution can be categorized into five phases: (1) World War II car-sharing (or carpooling) clubs; (2) major responses to the 1970s energy crises; (3) early organized ridesharing schemes; (4) reliable ridesharing systems; and (5) technology-enabled ridematching. While ridesharing's future growth and direction are uncertain, the next decade is likely to include greater interoperability among services, technology integration, and stronger policy support. In light of growing concerns about climate change, congestion, and oil dependency, more research is needed to better understand ridesharing's impacts on infrastructure, congestion, and energy/emissions.     

Modelling contact mode and frequency of interactions with social network members using the multiple discrete–continuous extreme value model

Communication patterns are an integral component of activity patterns and the travel induced by these activities. The present study aims to understand the determinants of the communication patterns (by the modes face-to-face, phone, e-mail and SMS) between people and their social network members. The aim is for this to eventually provide further insights into travel behaviour for social and leisure purposes. A social network perspective brings value to the study and modelling of activity patterns since leisure activities are influenced not only by traditional trip measures such as time and cost but also motivated extensively by the people involved in the activity. By using a multiple discrete-continuous extreme value model (Bhat, 2005), we can investigate the means of communication chosen to interact with a given social network member (multiple discrete choices) and the frequency of interaction by each mode (treated as continuous) at the same time. The model also allows us to investigate satiation effects for different modes of communication. Our findings show that in spite of people having increasingly geographically widespread networks and more diverse communication technologies, a strong underlying preference for face-to-face contact remains. In contrast with some of the existing work, we show that travel-related variables at the ego level are less important than specific social determinants which can be considered while making use of social network data.     

Urban activity pattern classification using topic models from online geo-location data

Location-based check-in services in various social media applications have enabled individuals to share their activity-related choices providing a new source of human activity data. Although geo-location data has the potential to infer multi-day patterns of individual activities, appropriate methodological approaches are needed. This paper presents a technique to analyze large-scale geo-location data from social media to infer individual activity patterns. A data-driven modeling approach, based on topic modeling, is proposed to classify patterns in individual activity choices. The model provides an activity generation mechanism which when combined with the data from traditional surveys is potentially a useful component of an activity-travel simulator. Using the model, aggregate patterns of users’ weekly activities are extracted from the data. The model is extended to also find user-specific activity patterns. We extend the model to account for missing activities (a major limitation of social media data) and demonstrate how information from activity-based diaries can be complemented with longitudinal geo-location information. This work provides foundational tools that can be used when geo-location data is available to predict disaggregate activity patterns.     

Fuel saving and ridesharing in the US: Motivations,limitations, and opportunities

Ridesharing can reduce the fuel consumed in noncommercial passenger highway vehicles by grouping individuals into fewer vehicles and reducing the number of miles that vehicles must travel. We estimate the potential fuel savings that could result from an increase in ridesharing in the US. If no additional travel is required to pick up passengers, adding one additional passenger for every 100 vehicles would reduce annual fuel consumption by 0.80–0.82 billion gallons of gasoline per year; if one passenger were added in every 10 vehicles, the potential savings would be 7.54–7.74 billion gallons per year. However, ridesharing may require extra travel to pick up additional passengers, which can reduce and possibly eliminate potential fuel savings. The tradeoff between saving fuel and spending time to pick up additional passengers is investigated, finding that, on average, ridesharing may not be attractive to travelers, but can be made more attractive by increasing per-vehicle-trip costs such as parking and tolls.     

Identifying tourists and analyzing spatial patterns of their destinations from location-based social media data

Reliable travel behavior data is a prerequisite for transportation planning process. In large tourism dependent cities, tourists are the most dynamic population group whose size and travel choices remain unknown to planners. Traditional travel surveys generally observe resident travel behavior and rarely target tourists. Ubiquitous uses of social media platforms in smartphones have created a tremendous opportunity to gather digital traces of tourists at a large scale. In this paper, we present a framework on how to use location-based data from social media to gather and analyze travel behavior of tourists. We have collected data of about 67,000 users from Twitter using its search interface for Florida. We first propose several filtering steps to create a reliable sample from the collected Twitter data. An ensemble classification technique is proposed to classify tourists and residents from user coordinates. The accuracy of the proposed classifier has been compared against the state-of-the-art classification methods. Finally, different clustering methods have been used to find the spatial patterns of destination choices of tourists. Promising results have been found from the output clusters as they reveal most popular tourist spots as well as some of the emerging tourist attractions in Florida. Performance of the proposed clustering techniques has been assessed using internal clustering validation indices. We have analyzed temporal patterns of tourist and resident activities to validate the classification of the users in two separate groups of tourists and residents. Proposed filtering, identification, and clustering techniques will be significantly useful for building individual-level tourist travel demand models from social media data.     

Tweeting Transit: An examination of social media strategies for transport information management during a large event

Social media platforms are seeing increasing adoption by public transport agencies, as they provide a cost-effective, reliable, and timely mechanism for sharing information with passengers and other travellers. In this paper, we use a case study of the @GamesTravel2014 Twitter account to evaluate how this social media platform was used over the course of the 2014 Commonwealth Games in Glasgow, Scotland to provide and share transport-related information and respond to information requests. The case study provides an exemplar for the public co-ordination of information from multiple partners in a complex environment during a time of transport disruption. We evaluate both the structure and intent of the @GamesTravel2014 social media strategy via interviews with involved parties and an analysis of Tweets related to the account. Findings indicate the potential for future applications of social media by transport operators and authorities in producing a more effective network of communication with passengers.