A statistical analysis of consumer perceptions towards automated vehicles and their intended adoption

ABSTRACT

While automated vehicle (AV) development continues to progress rapidly, how the public will accept and adopt automated vehicles remains an open question. Using extensive survey data, we apply cluster analysis to better understand consumer perceptions toward potential benefits and concerns related to AVs with regard to factors influencing their AV adoption likelihood. Four market segments are identified – ‘benefits-dominated,’ ‘concerns-dominated,’ ‘uncertain,’ and ‘well-informed.’ A random parameters multinomial logit model is then estimated to identify factors influencing the probability of respondents belonging to one of these four market segments. Among other influences (such as socio-economic and current travel characteristics), it is found that ‘Millennials’ have a higher probability of belonging to the well-informed market segment, ‘Gen-Xers’ with a lower probability to the uncertain market segment, and ‘Baby Boomers’ with a higher probability to the concerns-dominated market (relative to the ‘Great Generation’). We also study the individuals’ expressed likelihood of AV adoption using separate random parameters ordered probit estimations for each of the four market segments. The substantial and statistically significant differences across each AV consumer market segment underscore the potentially large impact that different consumer demographics may have on AV adoption and the need for targeted marketing to achieve better market-penetration outcomes.     

What do commuters think travel time reliability is worth? Calculating economic value of reducing the frequency and extent of unexpected delays

The measurement of transportation system reliability has become one of the central topics of travel demand studies. A growing literature concerns the measurement of value of travel time reliability which provides a monetary cost of avoiding unpredictable travel time. The goal of this study is to measure commuters’ sensitivities to travel time reliability and their willingness to pay (WTP) to avoid unreliable routes. The preferences are elicited through a pivoted stated preference survey technique. To circumvent the issue of presenting numerical distributions and statistical terms to day-to-day commuters, we use the frequency of delay days as a means of measuring traveler’s sensitivities to travel time reliability. The advantage of using simplified measures to elicit traveler preferences for travel time reliability is that these methods simply compare days with high delay to days with usual travel time. It was found that travelers are not only averse to the amount of unexpected delay but also to the frequency of days with unexpected delays. The paper presents WTP findings for three measures: travel time, frequency embedded travel time, and travel time reliability. The ‘reliability’ increase in WTP for travel time is found to be nearly proportional to the frequency of experiencing unexpected delays. For example, the WTP for mean travel time is calculated at $6.98/h; however, reliability adds $3.27 (about 50 % of $6.98) to avoid unexpected delays ‘5 out of 10 days’. The results of the study would provide valuable inputs to cost-benefit analyses and traffic and revenue studies required for road tolling investment projects.     

Acceptability of audible pedestrian signal noise

This paper considers the impact on local residents of audible pedestrian signals (APS) that provide cues to the visually handicapped pedestrians on the onset of the various signal phases at a signalized crosswalk. We investigate the extent of the noise intrusion problem of APS through understanding the acceptability by the general public. From the perception surveys conducted, vehicle engine/braking sound, neighbor talking/playing and vehicle alarm are the top three irritating noises experienced while sleeping whereas audible signals is ranked at 21st position. The maximum sound level of the signals found to be acceptable indoors is close to 60 dBA.