Effectiveness of using variable message signs to disseminate dynamic traffic information: Evidence from field trails in European cities

Variable message signs (VMS) can provide up‐to‐date traffic information and guidance to drivers through electronic signs at the roadside. The paper draws together the results from VMS field trials conducted in nine cities as part of European Union‐sponsored research projects carried out between 1994 and 1999. The projects followed common guidelines in carrying out field trial evaluations, which has enabled generalized findings to be made on the impacts of the different VMS applications. The main emphasis in the paper is on drivers' reactions to VMS and the impacts of VMS on road network efficiency. Results are reported for four different types of traffic information. For incident messages, it is not only the severity of the problem reported that influences the level of diversions, but also other factors such as the specific location mentioned and the availability of viable alternative routes to avoid the problem location. For route guidance information, it is demonstrated that substantial diversions occur when the route advice differs from that given normally. For continuous information describing the traffic state on a major route, information increases the use of the major route and reduces use of alternative routes if there are no traffic problems reported on the major route. Travel time information was well regarded by drivers and found to be effective in inducing route changes. In general, the deployments of VMS to inform drivers of traffic conditions have proved successful in terms of improving network travel times and reducing environmental impacts. Whilst such changes have been relatively small, driver perception of the benefits is much higher. This is potentially very significant in terms of the role that VMS can play in the development of integrated transport strategies, as the provision of information may encourage greater acceptance of a range of demand management measures.     

Effects of different factors on drivers’ guidance compliance behaviors under road condition information shown on VMS

It is generally accepted that compliance behavior is affected by many factors. The purpose of this study is to investigate the effects of diverse factors on drivers’ guidance compliance behaviors under road condition information shown on graphic variable message sign (VMS), and based on this to find out a better information release mode. The involved data were obtained from questionnaire survey, and ordinal regression was used to analyze the casual relation between guidance compliance behavior and its influencing factors. Based on an overall analysis of conditions in driver’s route choice, an accurate method was proposed to calculate the compliance rate. The model testing information indicated that ordinal regression model with complementary log–log being the link function was appropriate to quantify the relation between the compliance rate and the factors. The estimation results showed that age, driving years, average annual mileage, monthly income, driving style, occupation, the degree of trust in VMS, the familiarity with road network and the route choice style were significant determinants of guidance compliance behavior. This paper also compared two different guidance modes which were ordinary guidance mode (M1) and predicted guidance mode (M2) through simulation. The average speed fluctuations and average travel time supported that M2 had better effect in improving traffic flow and balancing traffic load and resource. Some detailed suggestions of releasing guidance information were proposed with the explanation by flow-density curve and variation of traffic flows. These findings are the foundation to design and improve guidance systems by assessing guidance effect and modifying guidance algorithm.     

Validating the results of a route choice simulator

This paper describes the validation of a route choice simulator known as VLADIMIR (Variable Legend Assessment Device for Interactive Measurement of Individual Route choice). VLADIMIR is an interactive computer-based tool designed to study drivers’ route choice behaviour. It has been extensively used to obtain data on route choice in the presence of information sources such as Variable Message Signs or In-Car Navigation devices. The simulator uses a sequence of digitized photographs to portray a real network with junctions, links, landmarks and road signs. Subject drivers are invited to make journeys between specified origins and destinations under a range of travel scenarios, during which the simulator automatically records their route choices. This paper describes validation experiments carried out during the period Summer 1994 to Autumn 1995 and reports on the results obtained. Each experiment involved a comparison of routes selected in real life with those driven under simulated conditions in VLADIMIR. The analysis included investigation of the subjects’ own assessment of the realism of the VLADIMIR routes they had chosen, a comparison of models based on the real life routes with models based on VLADIMIR routes, and a statistical comparison of the two sets of routes. After an extensive series of data collection exercises and analyses, we have concluded that a well designed simulator is able to replicate real life route choices with a very high degree of detail and accuracy. Not only was VLADIMIR able to precisely replicate the route choices of drivers who were familiar with the network but it also appears capable of representing the kind of errors made and route choice strategies adopted by less familiar drivers. Furthermore, evidence is presented to suggest that it can accurately replicate route choice responses to roadside VMS information.     

Using BDI agents to improve driver modelling in a commuter scenario

The use of multi-agent systems to model and to simulate real systems consisting of intelligent entities capable of autonomously co-operating with each other has emerged as an important field of research. This has been applied to a variety of areas, such as social sciences, engineering, and mathematical and physical theories. In this work, we address the complex task of modelling drivers’ behaviour through the use of agent-based techniques. Contemporary traffic systems have experienced considerable changes in the last few years, and the rapid growth of urban areas has challenged scientific and technical communities. Influencing drivers’ behaviour appears as an alternative to traditional approaches to cope with the potential problem of traffic congestion, such as the physical modification of road infrastructures and the improvement of control systems. It arises as one of the underlying ideas of intelligent transportation systems. In order to offer a good means to evaluate the impact that exogenous information may exert on drivers’ decision making, we propose an extension to an existing microscopic simulation model called Dynamic Route Assignment Combining User Learning and microsimulAtion (DRACULA). In this extension, the traffic domain is viewed as a multi-agent world and drivers are endowed with mental attitudes, which allow rational decisions about route choice and departure time. This work is divided into two main parts. The first part describes the original DRACULA framework and the extension proposed to support our agent-based traffic model. The second part is concerned with the reasoning mechanism of drivers modelled by means of a Beliefs, Desires, and Intentions (BDI) architecture. In this part, we use AgentSpeak(L) to specify commuter scenarios and special emphasis is given to departure time and route choices. This paper contributes in that respect by showing a practical way of representing and assessing drivers’ behaviour and the adequacy of using AgentSpeak(L) as a modelling language, as it provides clear and elegant specifications of BDI agents.     

Driver response to variable message sign information in London

Variable message signs (VMS) have been installed in London to notify motorists of planned events and current network problems. To guide investment and operational decisions an understanding is required of the impacts of VMS information. This paper presents the results of a study of driver response to VMS information. The study employed questionnaires to investigate the effect of different messages on route choice. A statistical analysis of stated intention questionnaire data enabled logistic regression models to be developed relating the probability of route diversion to driver, journey and message characteristics. The resultant models indicate that the location of the incident and the message content are important factors influencing the probability of diversion. A survey of drivers' actual responses to a message activation showed that only one third of drivers saw the information presented to them and few of these drivers diverted, although many found the information useful. Only one-fifth of the number of drivers diverted compared to that expected from the results of the stated intention questionnaire. It is thought that the low response rate achieved for the stated intention survey will have exaggerated drivers' responsiveness to VMS messages. Interestingly, survey data for another UK city with a newly installed VMS system showed that the number of drivers diverting due to VMS information was very similar to that expected from the results of the stated intention questionnaire. It is suggested that the use of London's VMS signs to display warnings of disruptions expected on future dates may be reducing their effectiveness as a channel for more urgent warnings.     

Optimal locations and travel time display for variable message signs

This paper first develops a network equilibrium model with the travel time information displayed via variable message signs (VMS). Specifically, the equilibrium considers the impact of the displayed travel time information on travelers’ route choices under the recurrent congestion, with the endogenous utilization rates of displayed information by travelers. The existence of the equilibrium is proved and an iterative solution procedure is provided. Then, we conduct the sensitivity analyses of the network equilibrium and further propose a paradox, i.e., providing travel time information via VMS to travelers may degrade the network performance under some poor designs. Therefore, we investigate the problem of designing the VMS locations and travel time display within a given budget, and formulate it as a mixed integer nonlinear program, solved by an active-set algorithm. Lastly, numerical examples are presented to offer insights on the equilibrium results and optimal designs of VMS.     

Evaluation of driver satisfaction of travel information on variable message signs using fuzzy aggregation

Driver satisfaction regarding travel information provided by variable message signs (VMS), which are part of the Nam‐Mountain Tunnel ATIS, was evaluated using fuzzy aggregation. Application of fuzzy aggregation to analyze driver satisfaction allows one to represent the variability and complexity of human perception with great fidelity. A fuzzy weighted average using two sets of fuzzy membership functions was applied to evaluate individual satisfactions of delay and travel time information provided. Then, those individual satisfactions were aggregated to estimate the driver group's overall satisfaction. The evaluated overall satisfaction was 0.65 for delay information and 0.63 for travel time information. Through these results, it was found that users of the travel information provided by the VMS in the Nam‐Mountain Tunnel ATIS were somewhat satisfied with the service quality. Those overall satisfactions were compared with a conventional weighted average and traffic operational effects to demonstrate the usefulness of the developed fuzzy method.     

Network impacts of a road capacity reduction: Empirical analysis and model predictions

In spite of their widespread use in policy design and evaluation, relatively little evidence has been reported on how well traffic equilibrium models predict real network impacts. Here we present what we believe to be the first paper that together analyses the explicit impacts on observed route choice of an actual network intervention and compares this with the before-and-after predictions of a network equilibrium model. The analysis is based on the findings of an empirical study of the travel time and route choice impacts of a road capacity reduction. Time-stamped, partial licence plates were recorded across a series of locations, over a period of days both with and without the capacity reduction, and the data were ‘matched’ between locations using special-purpose statistical methods. Hypothesis tests were used to identify statistically significant changes in travel times and route choice, between the periods of days with and without the capacity reduction. A traffic network equilibrium model was then independently applied to the same scenarios, and its predictions compared with the empirical findings. From a comparison of route choice patterns, a particularly influential spatial effect was revealed of the parameter specifying the relative values of distance and travel time assumed in the generalised cost equations. When this parameter was ‘fitted’ to the data without the capacity reduction, the network model broadly predicted the route choice impacts of the capacity reduction, but with other values it was seen to perform poorly. The paper concludes by discussing the wider practical and research implications of the study’s findings.     

Evaluation of the effect of cooperative infrastructure-to-vehicle systems on driver behavior

In-vehicle technologies and co-operative services have potential to ease congestion problems and improve traffic safety. This paper investigates the impact of infrastructure-to-vehicle co-operative systems, case of CO-OPerative SystEms for Intelligent Road Safety (COOPERS), on driver behavior. Thirty-five test drivers drove an instrumented vehicle, twice, with and without the system. Data related to driving behavior, physiological measurements, and user acceptance was collected. A macro-level approach was used to evaluate the potential impact of such systems on driver behavior and traffic safety. The results in terms of speeds, following gaps, and physiological measurements indicate a positive impact. Furthermore, drivers’ opinions show that the system is in general acceptable and useful.     

Modeling speed-flow relationship and merging behavior in work zone merging areas

This paper aims to investigate the speed-flow relationship and drivers’ merging behavior in work zone merging areas. It first proposes lane-based speed-flow models, incorporating traffic conflicts among the lanes. It proceeds to develop a desired merging location model determining where drivers start to consider merging and a binary logit model that is applied to estimate the probabilities that drivers will merge into current adjacent gaps. A merging distance model is also proposed to find the 85th percentile of the merging distance. Finally, real work zone traffic data in Singapore are used to calibrate and evaluate the developed models. The findings show that the speed-flow relationship in the through lane is affected by the merge lane traffic under uncongested circumstances. Satisfactory results indicate that the merging behavioral models can competently predict drivers’ merging behavior and that the merging distance model could provide accurate information for traffic engineers to calculate the merge lane length.     

Stated preferences for investigating commuters' diversion propensity

A reasonable response to increasing traffic congestion may come from the rapidly developing traveler information systems. Such systems may be successful if they effectively influence drivers' enroute decisions; in this regard, a critical factor may be commuters' willingness to divert from their regular route in response to information about traffic congestion. This study evaluates the effects of real-time traffic information along with driver attributes, roadway characteristics and situational factors on drivers' willingness to divert.The empirical portion of this study is based on a survey of downtown Chicago automobile commuters. The stated preference approach was used to study commuters' diversion propensity. Drivers expressed a higher willingness to divert if expected delays on their usual route increased, if the congestion was incident-induced as opposed to recurring, if delay information was received from radio traffic reports compared with observing congestion, and if trip direction was home-to-work rather than work-to-home. Respondents were less willing to divert if their alternate route was unfamiliar, unsafe or had several traffic stops. Socioeconomic characteristics were also significant in predicting willingness to divert.     

Modeling the effects of traveler information on freeway origin–destination demand prediction

The primary focus of this research is to develop an approach to capture the effect of travel time information on travelers’ route switching behavior in real-time, based on on-line traffic surveillance data. It also presents a freeway Origin–Destination demand prediction algorithm using an adaptive Kalman Filtering technique, where the effect of travel time information on users’ route diversion behavior has been explicitly modeled using a dynamic, aggregate, route diversion model. The inherent dynamic nature of the traffic flow characteristics is captured using a Kalman Filter modeling framework. Changes in drivers’ perceptions, as well as other randomness in the route diversion behavior, have been modeled using an adaptive, aggregate, dynamic linear model where the model parameters are updated on-line using a Bayesian updating approach. The impact of route diversion on freeway Origin–Destination demands has been integrated in the estimation framework. The proposed methodology is evaluated using data obtained from a microscopic traffic simulator, INTEGRATION. Experimental results on a freeway corridor in northwest Indiana establish that significant improvement in Origin–Destination demand prediction can be achieved by explicitly accounting for route diversion behavior.     

Modeling stochastic perception error in the mean-excess traffic equilibrium model

In this paper, we extend the α-reliable mean-excess traffic equilibrium (METE) model of Chen and Zhou (Transportation Research Part B 44(4), 2010, 493-513) by explicitly modeling the stochastic perception errors within the travelers’ route choice decision processes. In the METE model, each traveler not only considers a travel time budget for ensuring on-time arrival at a confidence level α, but also accounts for the impact of encountering worse travel times in the (1 − α) quantile of the distribution tail. Furthermore, due to the imperfect knowledge of the travel time variability particularly in congested networks without advanced traveler information systems, the travelers’ route choice decisions are based on the perceived travel time distribution rather than the actual travel time distribution. In order to compute the perceived mean-excess travel time, an approximation method based on moment analysis is developed. It involves using the conditional moment generation function to derive the perceived link travel time, the Cornish-Fisher Asymptotic Expansion to estimate the perceived travel time budget, and the Acerbi and Tasche Approximation to estimate the perceived mean-excess travel time. The proposed stochastic mean-excess traffic equilibrium (SMETE) model is formulated as a variational inequality (VI) problem, and solved by a route-based solution algorithm with the use of the modified alternating direction method. Numerical examples are also provided to illustrate the application of the proposed SMETE model and solution method.     

Machine learning for multi-jurisdictional optimal traffic corridor control

Urban traffic corridors are often controlled by more than one agency. Typically in North America, a state of provincial transportation department controls freeways while another agency at the municipal or city level controls the nearby arterials. While the different segments of the corridor fall under different jurisdictions, traffic and users know no boundaries and expect seamless service. Common lack of coordination amongst those authorities due to lack of means for information exchange and/or possible bureaucratic ‘institutional grid-lock’ could hinder the full potential of technically-possible integrated control. Such institutional gridlock and related lack of timely coordination amongst the different agencies involved can have a direct impact on traffic gridlock. One potential solution to this problem is through integrated automatic control under intelligent transportation systems (ITS). Advancements in ITS and communication technology have the potential to considerably reduce delay and congestion through an array of network-wide traffic control and management strategies that can seamlessly cross-jurisdictional boundaries. Perhaps two of the most promising such control tools for freeway corridors are traffic-responsive ramp metering and/or dynamic traffic diversion possibly using variable message signs (VMS). Technically, the use of these control methods separately might limit their potential usefulness. Therefore, integrated corridor control using ramp metering and VMS diversion simultaneously might be synergetic and beneficial. Motivated by the above problem and potential solution approach, the aim of the research presented in this paper is to develop a self-learning adaptive integrated freeway-arterial corridor control for both recurring and non-recurring congestion. The paper introduces the use of reinforcement learning, an Artificial Intelligence method for machine learning, to provide optimal control using ramp metering and VMS routing in an integrated agent for a freeway-arterial corridor. Reinforcement learning is an approach whereby the control agent directly learns optimal strategies via feedback reward signals from its environment. A simple but powerful reinforcement learning method known as Q-learning is used. Results from an elaborate simulation study on a key corridor in Toronto are very encouraging and discussed in the paper.     

Agent-based en-route diversion: Dynamic behavioral responses and network performance represented by Macroscopic Fundamental Diagrams

This paper focuses on modeling agents’ en-route diversion behavior under information provision. The behavior model is estimated based on naïve Bayes rules and re-calibrated using a Bayesian approach. Stated-preference driving simulator data is employed for model estimation. Bluetooth-based field data is employed for re-calibration. Then the behavior model is integrated with a simulation-based dynamic traffic assignment model. A traffic incident scenario along with variable message signs (VMS) is designed and analyzed under the context of a real-world large-scale transportation network to demonstrate the integrated model and the impact of drivers’ dynamic en-route diversion behavior on network performance. Macroscopic Fundamental Diagram (MFD) is employed as a measurement to represent traffic dynamics. This research has quantitatively evaluated the impact of information provision and en-route diversion in a VMS case study. It proposes and demonstrates an original, complete, behaviorally sound, and cost-effective modeling framework for potential analyses and evaluations related to Advanced Traffic Information System (ATIS) and real-time operational applications.     

Behavior-consistent information-based network traffic control for evacuation operations

The evacuation operations problem aims to avoid or mitigate the potential loss of life in a region threatened or affected by a disaster. It is shaped to a large extent by the evolution of evacuation traffic resulting from the demand–supply interactions of the associated transportation network. Information-based control is a strategic tool for evacuation traffic operations as it can enable greater access to the affected population and more effective response. However, comparatively few studies have focused on the implementation of information-based control in evacuation operations. This study develops a control module for evacuation operations centered on addressing the demand–supply interactions by using behavior-consistent information strategies. These strategies incorporate the likely responses of evacuees to the information provided in the determination of route guidance information. The control module works as an iterative computational process involving an evacuee route choice model and a control model of information strategies to determine the route guidance information to direct evacuation traffic so as to approach a desired network traffic flow pattern. The problem is formulated as a fuzzy logic based optimization framework to explicitly incorporate practical concerns related to information dissemination characteristics and social equity in evacuation operations. Numerical experiments highlight the importance of accounting for the demand–supply interactions, as the use of behavior-consistent information strategies can lead evacuee route choices to approach the operator-desired proportions corresponding to the desired traffic pattern. The results also indicate that while a behavior-consistent information strategy can be effective, gaps with the desired route proportions can exist due to the discrete nature of the linguistic messages and the real-world difficulty in accurately modeling evacuees’ actual route choice behavior.     

An agent-based approach to modelling driver route choice behaviour under the influence of real-time information

This paper presents an agent-based approach to modelling individual driver behaviour under the influence of real-time traffic information. The driver behaviour models developed in this study are based on a behavioural survey of drivers which was conducted on a congested commuting corridor in Brisbane, Australia. Commuters’ responses to travel information were analysed and a number of discrete choice models were developed to determine the factors influencing drivers’ behaviour and their propensity to change route and adjust travel patterns. Based on the results obtained from the behavioural survey, the agent behaviour parameters which define driver characteristics, knowledge and preferences were identified and their values determined. A case study implementing a simple agent-based route choice decision model within a microscopic traffic simulation tool is also presented. Driver-vehicle units (DVUs) were modelled as autonomous software components that can each be assigned a set of goals to achieve and a database of knowledge comprising certain beliefs, intentions and preferences concerning the driving task. Each DVU provided route choice decision-making capabilities, based on perception of its environment, that were similar to the described intentions of the driver it represented. The case study clearly demonstrated the feasibility of the approach and the potential to develop more complex driver behavioural dynamics based on the belief–desire–intention agent architecture.     

The use of space availability information in “PARC” systems to reduce search times in parking facilities

Two different ways to manage availability information in parking facilities were evaluated in this article. First, in level 4 PARC systems (Parking Access and Revenue Control), when occupancy percentages for all garage levels are above 90% and 95%, the information on variable message sign (VMS) panel will indicate that there are no free spaces – censoring information. In this article, zoning is understood as the second information management tool; it consists of placing vehicle detection systems at intermediary points around the facility in such a way as to separate it into internal zones. It is a variation applicable to facilities with level 2 PARC systems, such as those in shopping centres, where a modification of the vehicle counting algorithm in the main program of the PARC system allows the determination of the number of free spaces in specific zones within the parking facility. According to the simulations that were carried out after testing an existing choice model, level 4 PARC systems are sufficiently effective in small facilities; the option of preparing “false” information when 5 or 10 free spaces are left on a garage level in order to influence user decisions has few practical repercussions. However, the separation into internal zones proposed for level 2 PARC systems shows a 16.2% reduction in search time.     

An investigation of the reliability of real-time information for route choice decisions in a congested traffic system

This paper investigates the reliability of information on prevailing trip times on the links of a network as a basis for route choice decisions by individual drivers. It considers a type of information strategy in which no attempt is made by some central controller or coordinating entity to predict what the travel times on each link would be by the time it is reached by a driver that is presently at a given location. A specially modified model combining traffic simulation and path assignment capabilities is used to analyze the reliability of the real-time information supplied to the drivers. This is accomplished by comparing the supplied travel times (at the link and path levels) to the actual trip times experienced in the network after the information has been given. In addition, the quality of the decisions made by drivers on the basis of this information (under alternative path switching rules) is evaluated ex-post by comparing the actually experienced travel time (given the decision made) to the time that the driver would have experienced without the real-time information. Results of a series of simulation experiments under recurrent congestion conditions are discussed, illustrating the interactions between information reliability and user response.     

Behavior-consistent real-time traffic routing under information provision

The problem addressed here involves a controller seeking to enhance traffic network performance via real-time routing information provision to drivers while explicitly accounting for drivers’ likely reactions towards the information. A fuzzy control modeling approach is used to determine the associated behavior-consistent information-based network control strategies. Experiments are performed to compare the effectiveness of the behavior-consistent approach with traditional dynamic traffic assignment based approaches for deployment. The results show the importance of incorporating driver behavior realistically in the determination of the information strategies. Significant differences in terms of system travel time savings and compliance to the information strategies can be obtained when the behavior-consistent approach is compared to the traditional approaches. The behavior-consistent approach can provide more robust performance compared to the standard user or system optimal information strategies. Subject to a meaningful estimation of driver behavior, it can ensure system performance improvement. By contrast, approaches that do not seek to simultaneously achieve the objectives of the drivers and the controller can potentially deteriorate system performance because the controller may over-recommend or under-recommend some routes, or recommend routes that are not considered by the drivers.