Effectiveness of using variable message signs to disseminate dynamic traffic information: Evidence from field trails in European cities

Variable message signs (VMS) can provide up‐to‐date traffic information and guidance to drivers through electronic signs at the roadside. The paper draws together the results from VMS field trials conducted in nine cities as part of European Union‐sponsored research projects carried out between 1994 and 1999. The projects followed common guidelines in carrying out field trial evaluations, which has enabled generalized findings to be made on the impacts of the different VMS applications. The main emphasis in the paper is on drivers' reactions to VMS and the impacts of VMS on road network efficiency. Results are reported for four different types of traffic information. For incident messages, it is not only the severity of the problem reported that influences the level of diversions, but also other factors such as the specific location mentioned and the availability of viable alternative routes to avoid the problem location. For route guidance information, it is demonstrated that substantial diversions occur when the route advice differs from that given normally. For continuous information describing the traffic state on a major route, information increases the use of the major route and reduces use of alternative routes if there are no traffic problems reported on the major route. Travel time information was well regarded by drivers and found to be effective in inducing route changes. In general, the deployments of VMS to inform drivers of traffic conditions have proved successful in terms of improving network travel times and reducing environmental impacts. Whilst such changes have been relatively small, driver perception of the benefits is much higher. This is potentially very significant in terms of the role that VMS can play in the development of integrated transport strategies, as the provision of information may encourage greater acceptance of a range of demand management measures.     

Effect of variable message signs on driver speed behavior on a section of expressway under adverse fog conditions—A driving simulator approach

Variable message signs (VMS) are used to provide dynamic information and one current application is to show different speed limits under different conditions. As speed is an important contributor to road accidents and also affects driver speed behavior, the present study focuses on how effective traffic advisory information is when helping drivers to divert from potentially dangerous conditions. Graphical representation of an Expressway section made it easy to isolate the effects of speed etc. by drivers with information provided through VMS under adverse fog conditions. Understanding and reacting to the VMS system by drivers is essential for its success. If drivers do not react by changing speed behavior then the VMS system will fail and further implementation may cease. In this paper an Analysis of Variance model, which is appropriate to the proposed experimental conditions, is used to study how subjects (drivers) will perceive provided information and also to find the effect of VMS on driver speed behavior on the simulated Expressway section.     

Driver response to variable message signs: a stated preference investigation

This paper uses a Stated Preference approach to undertake a detailed assessment of the effect on drivers’ route choice of information provided by variable message signs (VMS). Although drivers’ response to VMS information will vary according to the availability of alternative routes and the extent to which they are close substitutes, our findings show that route choice can be strongly influenced by the provision of information about traffic conditions ahead. This has important implications for the use of VMS systems as part of comprehensive traffic management and control systems. The principal findings are that the impact of VMS information depends on: the content of the message, such as the cause of delay and its extent; local circumstances, such as relative journey times in normal conditions; and drivers’ characteristics, such as their age, sex and previous network knowledge. The impact of qualitative indicators, visible queues and delays were examined. It was found that not only is delay time more highly valued than normal travel time, which is to be expected, but that drivers become more sensitive to delay time as delay times increased across the range presented.     

Public perceptions of the use of dynamic message signs

Intelligent transportation systems have been promoted as a means to improve both the efficiency and safety of the road network. The effectiveness of advanced technologies in improving road safety has been an area of research which has thus far yielded mixed results. In order to ensure that advanced technologies deliver on their intended outcomes, more research has to be devoted to understanding road users' perceptions and reactions to these systems. This study examines drivers' perceptions of the use of dynamic message signs and their self‐reported reactions to the messages displayed. In general, drivers support the use of highway electronic boards for traffic incident reports and weather information which have an impact on traffic delays and level of service. They also think that it is a good idea to display road safety messages and to remind drivers to drive safely and be courteous on the roads. Moreover, most drivers reported that they do read and think about the messages displayed and react positively to some of the road safety messages.     

Investigating the effect of travel time variability on drivers' route choice decisions in Shanghai,China

Abstract

This paper investigates the effect of travel time variability on drivers' route choice behavior in the context of Shanghai, China. A stated preference survey is conducted to collect drivers' hypothetical choice between two alternative routes with designated unequal travel time and travel time variability. A binary choice model is developed to quantify trade-offs between travel time and travel time variability across various types of drivers. In the model, travel time and travel time variability are, respectively, measured by expectation and standard deviation of random travel time. The model shows that travel time and travel time variability on a route exert similarly negative effects on drivers' route choice behavior. In particular, it is found that middle-age drivers are more sensitive to travel time variability and less likely to choose a route with travel time uncertainty than younger and elder drivers. In addition, it is shown that taxi drivers are more sensitive to travel time and more inclined to choose a route with less travel time. Drivers with rich driving experience are less likely to choose a route with travel time uncertainty.     

Modeling drivers' diversion from normal routes under ATIS using generalized estimating equations and binomial probit link function

Advanced Traveler Information Systems (ATIS) provide travelers with real time traffic information to optimize their travel choices. The objective of this paper is to model drivers' diversion from their normal routes in the provision of ATIS. Five different scenarios of traffic information are used. Generalized Estimating Equations (GEE) framework with repeated observations and binomial probit link function is introduced and implemented. GEE with four different correlation structures including the independent case are developed and compared with each other and with regular Maximum Likelihood Estimation (MLE). A travel simulator was used. Sixty-five subjects have traveled 10 simulated trial days each on a 40-link realistic network with real historical congestion levels. The results showed that providing traffic information increases the probability of drivers' diversion from their normal routes. Adding advice to the pre-trip and/or en-route information encourages drivers to divert. Providing en-route in addition to the pre-trip information with or without advice increases the diversion probability. High travel time on the normal route and less travel time on the diverted route increase the probability of diversion. High-educated drivers are less likely to divert. Expressway users are more likely to divert from their normal routes under ATIS. Drivers' familiarity with the device that provides the information and high number of traffic signals on the normal route increase the diversion probability.     

Agent-based en-route diversion: Dynamic behavioral responses and network performance represented by Macroscopic Fundamental Diagrams

This paper focuses on modeling agents’ en-route diversion behavior under information provision. The behavior model is estimated based on naïve Bayes rules and re-calibrated using a Bayesian approach. Stated-preference driving simulator data is employed for model estimation. Bluetooth-based field data is employed for re-calibration. Then the behavior model is integrated with a simulation-based dynamic traffic assignment model. A traffic incident scenario along with variable message signs (VMS) is designed and analyzed under the context of a real-world large-scale transportation network to demonstrate the integrated model and the impact of drivers’ dynamic en-route diversion behavior on network performance. Macroscopic Fundamental Diagram (MFD) is employed as a measurement to represent traffic dynamics. This research has quantitatively evaluated the impact of information provision and en-route diversion in a VMS case study. It proposes and demonstrates an original, complete, behaviorally sound, and cost-effective modeling framework for potential analyses and evaluations related to Advanced Traffic Information System (ATIS) and real-time operational applications.     

Effects of different factors on drivers’ guidance compliance behaviors under road condition information shown on VMS

It is generally accepted that compliance behavior is affected by many factors. The purpose of this study is to investigate the effects of diverse factors on drivers’ guidance compliance behaviors under road condition information shown on graphic variable message sign (VMS), and based on this to find out a better information release mode. The involved data were obtained from questionnaire survey, and ordinal regression was used to analyze the casual relation between guidance compliance behavior and its influencing factors. Based on an overall analysis of conditions in driver’s route choice, an accurate method was proposed to calculate the compliance rate. The model testing information indicated that ordinal regression model with complementary log–log being the link function was appropriate to quantify the relation between the compliance rate and the factors. The estimation results showed that age, driving years, average annual mileage, monthly income, driving style, occupation, the degree of trust in VMS, the familiarity with road network and the route choice style were significant determinants of guidance compliance behavior. This paper also compared two different guidance modes which were ordinary guidance mode (M1) and predicted guidance mode (M2) through simulation. The average speed fluctuations and average travel time supported that M2 had better effect in improving traffic flow and balancing traffic load and resource. Some detailed suggestions of releasing guidance information were proposed with the explanation by flow-density curve and variation of traffic flows. These findings are the foundation to design and improve guidance systems by assessing guidance effect and modifying guidance algorithm.     

Evaluation of the effectiveness of accident information on freeway changeable message signs: A comparison of empirical methodologies

In this paper, we study the effectiveness of accident messages that are displayed on freeway changeable message signs (CMS). Motivated by the lack of empirical studies and the mixed results reported in the limited empirical studies, this paper focuses on the comparison of different aggregate analysis methodologies and their corresponding results, using the same empirical data set. We have two major findings. First, we find that the CMS accident messages do not seem to have any significant immediate effect on driver diversion based on our empirical data. Visible congestion, on the other hand, seems to be an important factor for driver diversion. Second, we show how the conclusion could have been if wrong methodologies were to be adopted. Methods that rely on correlation alone but not the timing of events (what we call correlation method) yield high correlation between CMS accident messages and driver diversion, which is typically and incorrectly interpreted as CMS accident messages being effective.     

Evaluation of driver satisfaction of travel information on variable message signs using fuzzy aggregation

Driver satisfaction regarding travel information provided by variable message signs (VMS), which are part of the Nam‐Mountain Tunnel ATIS, was evaluated using fuzzy aggregation. Application of fuzzy aggregation to analyze driver satisfaction allows one to represent the variability and complexity of human perception with great fidelity. A fuzzy weighted average using two sets of fuzzy membership functions was applied to evaluate individual satisfactions of delay and travel time information provided. Then, those individual satisfactions were aggregated to estimate the driver group's overall satisfaction. The evaluated overall satisfaction was 0.65 for delay information and 0.63 for travel time information. Through these results, it was found that users of the travel information provided by the VMS in the Nam‐Mountain Tunnel ATIS were somewhat satisfied with the service quality. Those overall satisfactions were compared with a conventional weighted average and traffic operational effects to demonstrate the usefulness of the developed fuzzy method.     

The effect of travel time variability on route choice decision: a generalized linear mixed model based analysis

The effect of travel time variability (TTV) on route choice behavior is explored in this study. A stated preference survey is conducted to collect behavioral data on Shanghai drivers’ choice between a slow but stable route and a fast but unreliable route. Travel time and TTV are respectively measured by mean and standard deviation of random travel time. The generalized linear mixed model (GLMM) is applied to quantify trade-offs between travel time and TTV. The GLMM based route choice model effectively accounts for correlations among repeated observations from the same respondent, and captures heterogeneity in drivers’ values of TTV. Model estimation results show that, female drivers and drivers with rich driving experience are less likely to choose a route with high TTV; smaller expected travel time of a route increase the probability of its being chosen; all drivers have intrinsic preference for a route with smaller expected travel time, but the degree of preference may vary within the population; TTV on average has negative effects on route choice decision, but a small portion of drivers are risk-prone to choose a fast but unreliable route despite high TTV.     

Stated preferences for investigating commuters' diversion propensity

A reasonable response to increasing traffic congestion may come from the rapidly developing traveler information systems. Such systems may be successful if they effectively influence drivers' enroute decisions; in this regard, a critical factor may be commuters' willingness to divert from their regular route in response to information about traffic congestion. This study evaluates the effects of real-time traffic information along with driver attributes, roadway characteristics and situational factors on drivers' willingness to divert.The empirical portion of this study is based on a survey of downtown Chicago automobile commuters. The stated preference approach was used to study commuters' diversion propensity. Drivers expressed a higher willingness to divert if expected delays on their usual route increased, if the congestion was incident-induced as opposed to recurring, if delay information was received from radio traffic reports compared with observing congestion, and if trip direction was home-to-work rather than work-to-home. Respondents were less willing to divert if their alternate route was unfamiliar, unsafe or had several traffic stops. Socioeconomic characteristics were also significant in predicting willingness to divert.     

ITS applications for work zones

The use of Intelligent Transportation Systems (ITS) in construction work zones to disseminate traffic information has increased significantly in recent years, mainly with the use of Variable Message Signs (VMS). VMS are used based on the assumption that informed drivers will make better travel decisions, thereby reducing congestion. However, the extent of change in driver behavior is difficult to predict prior to ITS deployment. This difficulty leads to the larger problem of justifying investment in ITS. This article proposes an ITS deployment decision support tool using micro‐simulation. The approach determines the required diversion effectiveness of a work zone ITS deployment using VMS. The methodology was tested using the Glenmore Trail/Elbow Drive/5^th Street interchange project (GE5) in Calgary, Canada. The results indicate that the proposed approach will assist agencies in justifying ITS investment by exhibiting the potential resultant societal benefits.     

A model for assessing the effects of dynamic travel time information via variable message signs

In view of the serious traffic congestion during peak hours in most metropolitan areas around the world and recent improvement of information technology, there is a growing aspiration to alleviate road congestion by applications of electronic information and communication technology. Providing drivers with dynamic travel time information such as estimated journey times on major routes should help drivers to select better routes and guide them to utilise existing expressway network. This can be regarded as one possible strategy for effective traffic management. This paper aims to investigate the effects and benefits of providing dynamic travel time information to drivers via variable message signs at the expressway network. In order to assess the effects of the dynamic driver information system with making use of the variable message signs, a time-dependent traffic assignment model is proposed. A numerical example is used to illustrate the effects of the dynamic travel time information via variable message signs. This revised version was published online in June 2006 with corrections to the Cover Date.     

An agent-based approach to modelling driver route choice behaviour under the influence of real-time information

This paper presents an agent-based approach to modelling individual driver behaviour under the influence of real-time traffic information. The driver behaviour models developed in this study are based on a behavioural survey of drivers which was conducted on a congested commuting corridor in Brisbane, Australia. Commuters’ responses to travel information were analysed and a number of discrete choice models were developed to determine the factors influencing drivers’ behaviour and their propensity to change route and adjust travel patterns. Based on the results obtained from the behavioural survey, the agent behaviour parameters which define driver characteristics, knowledge and preferences were identified and their values determined. A case study implementing a simple agent-based route choice decision model within a microscopic traffic simulation tool is also presented. Driver-vehicle units (DVUs) were modelled as autonomous software components that can each be assigned a set of goals to achieve and a database of knowledge comprising certain beliefs, intentions and preferences concerning the driving task. Each DVU provided route choice decision-making capabilities, based on perception of its environment, that were similar to the described intentions of the driver it represented. The case study clearly demonstrated the feasibility of the approach and the potential to develop more complex driver behavioural dynamics based on the belief–desire–intention agent architecture.     

Optimal locations and travel time display for variable message signs

This paper first develops a network equilibrium model with the travel time information displayed via variable message signs (VMS). Specifically, the equilibrium considers the impact of the displayed travel time information on travelers’ route choices under the recurrent congestion, with the endogenous utilization rates of displayed information by travelers. The existence of the equilibrium is proved and an iterative solution procedure is provided. Then, we conduct the sensitivity analyses of the network equilibrium and further propose a paradox, i.e., providing travel time information via VMS to travelers may degrade the network performance under some poor designs. Therefore, we investigate the problem of designing the VMS locations and travel time display within a given budget, and formulate it as a mixed integer nonlinear program, solved by an active-set algorithm. Lastly, numerical examples are presented to offer insights on the equilibrium results and optimal designs of VMS.     

Highway drivers' willingness to pay for speeding violations in Taiwan

This study investigates the effects of various factors on highway drivers' speeding behaviour and estimates the amount of money that a highway driver is willing to pay for speeding violations in Taiwan. The contingent valuation method is applied to measure drivers' preference and to derive the value function of the amount of money. Logit and probit models are estimated to analyse the significant variables influencing speeding behaviour and to calculate the willingness to pay for speeding violations. The research results show that increasing speeding fines is an effective way to reduce illegal driving behaviour on highways. Significant variables affecting highway drivers' speeding behaviour include gender, engine capacity, past offenders in the previous year, and the risk‐seeking characteristics of drivers. Finally, the logit and probit models show that the amounts of money that highway drivers are willing to pay for speeding violations are $US119 and $US116, respectively. Copyright © 2012 John Wiley & Sons, Ltd.     

Interactions between driver information,route choice,and optimal signal timing on a simple network

The interaction between driver information, route choice, and optimal traffic signal settings was investigated using a simple two-route system with a single “T” intersection and a fixed O-D demand. The logit model and the method of successive averages (MSA) were used to calculate the route choice probabilities and the stochastic equilibrium assignment. Given an assignment, signal settings which minimized average intersection delay were calculated; flow reassignment and new optimal signal settings were then obtained and this iterative process continued until convergence. The calculations were performed either directly in a combined assignment/signal optimization model or in stages using the output flows of an assignment model as inputs to TRANSYT-7F and iterating between the two models. Results show that a unique joint signal timing/assignment equilibrium is reached in all cases provided that a certain precision in drivers' perceptions is not reached. If driver information increases to this precision (bifurcation point) and beyond, results show clearly that the unique joint signal timing/assignment equilibrium no longer exists. In fact, three joint equilibria points exist after the bifurcation point. Two of these points are stable and one is not. It was found that the system yields the lowest total intersection delay when the joint equilibrium is such that all traffic and hence the major part of green time is assigned to only one of the two routes. Although this may not be feasible to implement in practice, the results indicate clearly for this simple example that there is a trade-off between a system with minimum total delay but no unique joint signal-settings/assignment equilibrium (achieved when drivers have nearly perfect information about the system) and a system with a unique joint equilibrium but with higher total delay (achieved when drivers have reasonably good but somewhat limited information). In most cases the second system seems appropriate for a number of practical reasons.     

An improved incremental assignment model for parking variable message sign location problem

Operators and planners of parking guidance and information system (PGIS) often encounter the difficulty when and how to provide parking information to drivers in peak hours. The aim of this study was to assign the parking demands onto the urban network, find the positions suitable to locate the parking variable message sign (parking VMS), and try to solve the problem when to provide parking information to drivers. Parking VMS, as the most common forms of the information display terminal of PGIS, becomes critical in designing PGIS. This paper started from analyzing the relationship between the location and the performances of parking VMS. If a parking VMS is placed right along the link approaching to the divarication intersection of the subsequent “shortest path” and the previous one, the travel time declines abruptly, and the guiding compliance ratio becomes superior. Then, the network‐based parking choice model for the parking VMS was proposed. Network modification and incremental assignment were used to find the divarication intersections caused by the changes of space availability. In addition, MATLAB software package (MathWorks, Inc., Natick, MA, USA) was adopted to calculate the entire process mentioned. The proposed model and the algorithm were applied to a numerical example, where the location of parking VMS was obtained. Copyright © 2015 John Wiley & Sons, Ltd.     

Incorporating an information acquisition process into a route choice model with multiple information sources

This study aims at analyzing drivers' behavior in acquiring and using traffic information in an environment with multiple information sources. Accordingly, information acquisition and reference models are developed in an effort to show the empirical relationship between drivers' reaction to multiple information sources, causal factors latent psychological ones, traffic conditions at the time of traveling and the accuracy of traffic information available. A route choice model is proposed that takes into account the information acquisition and reference process. Model validity is investigated using data collected on the Tokyo Metropolitan Expressway, which has four different types of information sources.