Metro commuters’ satisfaction in multi-type access and egress transferring groups

This paper considers both the access and egress stages as an entire process to analyze the satisfaction levels of commuters with metro commuter journeys. Based on a survey in Nanjing, China, seven intermodal travel groups are employed as targets for this analysis. The groups include Walk–Metro–Walk, Walk–Metro–Bus, Bike–Metro–Walk, Bike–Metro–Bus, Bus–Metro–Walk, Bus–Metro–Bus and Car–Metro–Walk, which are named according to the modes of transportation that are employed for access and egress trips. Binary logit models are developed for each group to identify the main factors of satisfaction level. The results show that access and egress stages serve important but different roles in the seven groups. Facility service qualities in two stages are the primary factors that affect overall satisfaction. The groups with same access or egress modes have significantly different core factors. Access by bike and bike–metro–transit users are concerned with bike parking safety, whereas bike–metro–walk users value parking spaces near metro stations. With two transfers between bus and metro, transit–metro–transit users indicate that the weak point in the access stage is the crowded spaces on buses. However, transit–metro–walk users value bus on-time performance, which is also valued by groups with metro–bus egress transfers. For egress by walking, commuters that use motorized modes for access are concerned with the egress walking environment, whereas users of non-motorized access modes are more concerned with egress walking spaces. The findings of this study are helpful for policy developments than can improve public satisfaction with commutes by urban metro.     

Measuring the satisfaction of multimodal travelers for local transit services in different urban contexts

The importance of measuring customer satisfaction for a public transport service is apparent, even beyond more immediate marketing purposes. The present paper shows how satisfaction measures can be exploited to gain insights on the relationship between personal attitudes, transit use and urban context. We consider nine satisfaction measures of urban transit services, as expressed by a representative sample of Italian multimodal travelers (i.e. users of both private cars and public transport). We use correlations and correspondence analyses to show if and how each attribute is related to the levels of use of public transport, and how the relationship is affected by the urban context. Then we apply a recently developed method to combine ordinal variables into one score, by adapting it to work with large samples and with satisfaction measures which have a neutral point in the scale (i.e. “neither satisfied nor dissatisfied”). The resulting overall satisfaction levels and frequency of use were not correlated in our sample. We also found the highest satisfaction levels in smaller towns and the lowest ones in metropolitan cities. Since we focus on multimodal travelers, an interpretation paradigm is proposed according to which transit services must be well evaluated by car drivers in smaller towns in order to be considered a real alternative to cars. On the other hand, transit is more competitive on factual elements in larger cities, so that it can still be used by drivers, even if it is not very well evaluated.     

评价军事情报价值的指标体系

研究军事情报价值的评价方法,建立评价军事情报价值的指标体系,是军事情报质量评估和综合集成的基础性工作之一,对于有效利用军事情报资源,指导军队军事情报工作的开展具有重要意义。从军事情报的本质出发,在已有研究成果的基础上,通过引入＂用户满意度＂概念,建立了一个具有一定通用性的军事情报价值评价指标体系。     

基于读者满意度灰预测的文献采编策略

读者满意度是衡量图书馆文献采访与编目工作质量与效率的核心指标之一.应用灰预测模型,能够有效预测、前瞻了解读者满意度变化趋势,可以及时把握读者信息需求动态,充分做好文献采编前馈控制,合理制订文献采编策略.     

Relationships among service quality,corporate image,customer satisfaction,and behavioral intention for the elderly in high speed rail services

Since the Taiwan High Speed Rail operations, Taiwan's transportation market entered into a new era. Because of its competitive service of speed, convenience, environmental concerns and comfort, the High Speed Rail has not only made significant changes but has played a significant role in Taiwan's transportation. However, Taiwan now is an aging society. Due to the physical constraints among the elderly, demands to redesign the traffic system and maintain transportation safety are essential considerations. In the current market, Taiwan's transportation construction is facing fewer barriers; however, it must still improve, especially considering the health of the elderly. Thus, this study investigates elderly passengers' demands and further examined the relationships among service quality, corporate image, customer satisfaction, and behavioral intention. According to empirical analytical results based on structural equation modeling (N = 341), satisfaction directly affected travel behaviors, while service quality and corporate image played indirect roles. In addition, service quality plays a significant role on the effect of satisfaction. This study provides empirical evidence to indicate the quality of the accessible environment affects not only the effectiveness and efficiency of service quality, but also, the corporate image. The results provide valuable references for critically managing the elderly's usage of the high speed rail transportation service. Copyright © 2011 John Wiley & Sons, Ltd.     

物流企业客户满意度评价中回归分析方法的应用

在激烈的竞争中,物流企业服务的质量及客户的满意度高低是至关重要的因素.文章以真实的企业数据为依据,提出了一种基于多元回归分析的多指标评价方法,并从客观性、实用性、推广性出发,介绍了该方法的具体应用,对物流企业提高客户满意度、改进服务具有较强的指导性与普及性作用.     

基于顾客价值的汽车销售企业顾客满意度指标体系研究

文章采用顾客价值及层次分析法、专家赋权法、顾客赋权法等多种决策理论方法,结合广西汽车销售市场特点,建立汽车销售企业顾客满意度指标评价体系,对购车顾客满意度进行定性及定量分析,为广西汽车销售企业客观评价顾客满意度及制定更具针对性的产品服务改进策略提供方法依据.     

基于满意度指数的港口竞争力测评

水运是我国贸易的主要运输方式,伴随着中国经济和港口经济不断的持续增长,港湾建设的竞争不断加剧,港口竞争力测评的研究已经成为提升港口竞争能力的重要途径之一。文中在分析现有港口竞争力测评方法存在问题的基础上,提出了基于满意度指数的港口竞争力测评思想,运用结构方程的方法构建了港口满意度测评体系和模型,为港口竞争力的测评提供了一个创新的思路和方法。     

个性化指数与质量管理的未来

对不同的产品制定出相应的个性化指数（百分比），将其作为衡量企业先进程度和产品质量的标准之一，这项指标的制定和提出将大大活跃企业的创新能力．并进一步促进市场的繁荣。     

汽车企业开发二三级市场应解决5大问题

广阔的二三级市场成为中国汽车消费增长的新起点,也成为各大汽车厂商的必争之地。但是,这类市场数量众多,需求量大,汽车企业开辟二三级市场面临着严峻考验。目前,很多企业已经意识到二三级市场的重要性,但对于如何进入这个市场大都束手无策。文章指出,当前汽车企业开发二三级市场应解决5大问题：汽车企业开发二三级市场重视程度不足;口碑指数下降;销售人员业务水平不高;业务不全、价格偏高以及渠道建设创新。